Job Title: Social Media Marketer
Location: Delhi
Experience: 2+ Years
Company Overview:
Propacity is a leading proptech company in India, revolutionizing the real estate industry through cutting-edge technology. Since our inception in 2021, we have empowered over 100 top real estate developers and 1500 brokers nationwide. Our platform enhances sales velocity, simplifies operations, ensures compliance, and provides unique market insights, replacing complex workflows with user-friendly solutions.
Propacity is driven by a team of seasoned professionals with extensive experience in both real estate and technology sectors, committed to building a high impact growth company. With the support of top investors like Good Capital, Inuka Capital, and notable individuals including leaders from CoinSwitchKuber, Dr. Vaidya, and Gojek, among others, we are poised for exponential growth.
Vision 2030:
Our vision is to become the preferred choice for every Indian homebuyer, offering a trustworthy, easy, and seamless real estate transaction experience through Propacity powered developers and brokers. As India's real estate sector grows from $250 billion to a $1 trillion economy by 2030, we are dedicated to organizing, streamlining, and instilling trust in the industry where individuals invest their life savings.
Role Overview
Key Responsibilities
- Serve as the primary point of contact for clients, clearly understanding their goals, voice, and business objectives.
- Develop and manage content calendars for multiple brands, ensuring timely execution and alignment with campaigns or business milestones.
- Lead the creation of social media content—both text and creatives—post calendar finalization.
- Plan and execute ATL/BTL marketing activities including:
Creative direction for shoot
Newspaper advertisements
Influencer marketing collaborations
- Monitor and track SEO performance and ensure content aligns with optimization strategies.
- Create and run social media campaigns (including moment marketing, launches, promotions) across platforms like Instagram, Facebook, LinkedIn, and Twitter.
- Collaborate closely with design, copywriting, and paid media teams to ensure all content is delivered on-brand and on time.
- Coordinate and optimize paid campaigns through Meta Ads, LinkedIn Ads, and similar platforms when necessary.
- Analyze and report on social performance metrics including reach, engagement, conversions, and present monthly performance reports with actionable insights.
Who You Are?
- 2+ years of experience in social media marketing or management, preferably in a client-facing role.
- Proven expertise in building social media strategies and executing them successfully.
- Strong verbal and written communication skills – confident in handling client communication, calls, and presentations.
- Deep familiarity with major platforms: Instagram, Facebook, LinkedIn, Twitter (X), etc.
- Proficient in tools such as Meta Business Suite, Hootsuite, Canva, Buffer, etc.
- Strategic thinker with strong creative instincts and excellent attention to detail.
- Experience with SEO monitoring tools and reporting metrics.
- Background in real estate, tech, or startups is a plus.
- Ability to thrive in a fast-paced, high-growth environment with quick deadlines and shifting priorities.
What You’ll Get
- The chance to shape brand narratives for Propacity and its partner clients.
- Direct exposure to decision-makers, founders, and business leads.
- A high-impact role with room for creativity, leadership, and rapid growth.
- A collaborative and startup-driven environment that celebrates ownership.
- Competitive compensation and flexible working arrangements.
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Day shift
Application Question(s):
- What is your CTC?
- What is your ECTC?
- How many years of experience you are holding in Agency vertical?
- Any exposure with Real Estate company?
- How many years of experience you are holding with SEO Monitoring?
Work Location: In person
