Job Summary:
We are looking for a creative and results-driven Social Media Executive to join our marketing team. The ideal candidate will be responsible for developing and executing social media strategies that align with our clients’ business goals, increase brand visibility, and foster audience engagement across various platforms.
Key Responsibilities:
- Develop and implement effective social media strategies tailored to target audiences.
- Create, plan, and schedule engaging content (text, video, image) in coordination with the content and design teams.
- Conduct in-depth research on current trends, relevant hashtags, competitor strategies, and platform updates.
- Manage and monitor multiple social media platforms such as LinkedIn, Instagram, Facebook, Twitter, etc.
- Maintain an accurate and consistent brand image across all social media accounts, including profile visuals and bios.
- Prepare and manage a weekly social media content calendar.
- Track key performance indicators (KPIs), report on ROI and analytics weekly/monthly.
- Suggest and implement creative campaigns, contests, and promotions to enhance brand awareness.
- Monitor and respond to online reputation issues promptly and professionally.
- Collaborate closely with other marketing departments like SEO, Email Marketing, Website, and Content teams.
- Stay updated on the latest digital marketing and social media trends, tools, and best practices.
Skills & Experience Requirements:
- Minimum 2 years of proven experience as a Social Media Executive or in a similar role.
- Strong command of written and verbal communication.
- In-depth knowledge of digital platforms, audience behavior, and social media algorithms.
- Hands-on experience with tools like Canva, Meta Business Suite, or similar platforms.
- Proficiency in MS Office and basic content management systems.
- Excellent copywriting and visualization abilities.
- Analytical skills to interpret metrics and generate insightful reports.
- Basic knowledge of SEO, keyword research, and email marketing is a plus.
- Ability to multitask, manage time efficiently, and work independently or in a team setting.
Job Types: Full-time, Permanent
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Paid sick time
- Work from home
Application Question(s):
- What is your current salary per month?
- How comfortable are you in speaking English?
- Have you worked in any Digital Marketing organization before? If yes, what was your role?
- Our salary bracket for this role is a maximum of 25k. Will you be comfortable with it?
Work Location: Remote
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