Social Media Executive Job Brief
We are looking for an experienced Social Media Executive to plan and manage our company's social media campaigns and help us build our brand. You should be a creative individual who can produce witty and engaging content for our social media pages.
Besides, you should be well-versed in social media ad creation and management to ensure the success of our campaigns. To excel in this role, you should be updated with the latest trends and design a strategy to take advantage of the same.
If you consider yourself a social media ninja and have a demonstrable portfolio of your work, we would like to meet you.
Social Media Executive Responsibilities
Content Creation & Campaigns:
- Create original, engaging posts (text, image, video) aligned with brand tone.
- Craft compelling stories that hold audience attention till the end.
- Plan and execute interactive campaigns like giveaways, contests etc.
Performance & Insights:
- Analyze data and performance across platforms.
- Create monthly reports with key highlights, trends and actionable insights.
- Conduct weekly competition analysis: follower growth, content trends, engagement etc.
- Research and recommend new strategies across all platforms.
Video & Visual Creation:
- Support video shoots and content planning.
- Edit reels and videos using Canva, Capcut or mobile editing apps.
- Be part of content shoots (both big and small) to ensure content quality.
Community & ORM
- Manage social media ORM (Online Reputation Management), actively engage with comments, messages and reviews across platforms.
- Moniter and analyze consumer sentiments regularly.
Influencer Coordination (When Required)
- Support/Manage influencer tie-ups and brand collaborations.
Social Media Executive Requirements
- Having outstanding copywriting skills would be an added benefit.
- Good understanding of social media ads.
- Bachelor's/Master's degree in marketing, media, or related field or currently pursuing graduation (any stream)
- Good written and verbal communication skills.
- Passion for social media, internet trends, and tech content (especially smartphones and gadgets)
- Strong understanding of Instagram, Facebook, YouTube, and X (Twitter) platforms
- Familiarity with reels, memes, short-form videos, and viral content formats
- Creative thinking and the ability to pitch fresh content ideas for posts, reels, and campaigns
- Basic knowledge of Canva or similar graphic tools (advanced design skills not required)
- Comfortable working in a fast-paced, daily content cycle
- Ability to coordinate with designers and video editors to bring content ideas to life
- Bonus: Prior experience managing a personal/college/institute social media page or creating reels/content independently.
Job Type: Internship
Contract length: 3 months
Pay: ₹15,000.00 per month
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Supplemental Pay:
- Yearly bonus
Experience:
- total work: 1 year (Preferred)
Work Location: In person
