Job Title: Social Media Executive / Coordinator
Company: VogueForge Atelier Pvt Ltd
Location: Koregaon Park, Pune
Salary: Competitive, based on experience (with performance-based increment after 4 months)
Working Hours: 10:00 AM to 6:00 PM (Monday to Saturday)
About Us
VogueForge Atelier Pvt Ltd is a cutting-edge fashion company with over 12 years of experience in the apparel industry. We manage four established, trend-setting brands and are continuously working to expand our digital presence. As part of our digital marketing team’s growth, we are looking for a Social Media Executive / Coordinator to help shape and implement our social media strategy.
In this role, you'll be responsible for creating engaging content, building a community, and executing campaigns that resonate with our fashion-forward audience. You’ll work closely with the content, design, and marketing teams to ensure we maintain a strong, consistent, and relevant online presence.
Key Responsibilities Social Media Management
- Create and publish engaging content across platforms (Instagram, Facebook, Pinterest, TikTok, etc.).
- Schedule posts, Reels, Stories, and campaigns according to the content calendar.
- Engage with followers by responding to comments, messages, and mentions, and proactively drive community interactions.
Content Creation & Curation
- Assist in creating compelling visual and written content that resonates with our fashion-savvy audience.
- Curate content, including user-generated content, trending topics, and brand-relevant material.
- Ensure all content maintains the brand’s voice, tone, and aesthetic consistency.
Analytics & Reporting
- Monitor social media performance metrics (engagement rates, reach, growth, etc.) using tools like Google Analytics, Facebook Insights, and others.
- Provide regular reports on social media activities, performance, and growth insights, offering recommendations for improvement.
- Keep track of key performance indicators (KPIs) to gauge the effectiveness of campaigns.
Trend & Competitor Monitoring
- Stay on top of the latest trends, algorithm updates, and competitor activities across all social platforms.
- Adapt strategies to capitalize on new trends and emerging formats (e.g., short-form video, live streams).
Collaboration & Campaign Support
- Collaborate with marketing, design, and product teams to align content with campaigns and seasonal initiatives.
- Help with the execution of influencer campaigns, paid ads, and cross-platform promotions.
- Assist in brainstorming new ideas and content formats to keep the brand’s online presence fresh and engaging.
Skills & Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Fashion Communication, or a related field.
- Experience: 0–2 years in social media management, content creation, or digital marketing (preferably within fashion or e-commerce).
- Social Media Knowledge: Strong understanding of major social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) and how they function.
- Content Creation: Basic graphic design and video editing skills using tools like Canva, Adobe Spark, or others.
- Communication Skills: Excellent written and verbal communication, with an eye for fashion-related copy and brand storytelling.
- Analytics Skills: Ability to track and report on key social media metrics, using platforms like Google Analytics, Facebook Insights, and others.
- Time Management: Strong organizational skills to manage multiple projects and deadlines.
- Fashion Passion: A genuine interest in fashion trends, digital marketing, and social media.
Why Join Us?
- Creative Freedom: Contribute to content creation and execute your ideas in a dynamic, fast-paced environment.
- Growth Potential: Learn from fashion industry professionals and advance your career in social media and digital marketing.
- Fashion-Forward Environment: Stay at the cutting edge of fashion trends and digital content creation.
- Collaborative Culture: Work within a supportive, creative team that values innovation and teamwork.
How to Apply
If you're passionate about social media, content creation, and digital storytelling, we'd love to hear from you!
Send your resume, a brief cover letter, and any social media handles or content samples you’ve worked on to WhatsApp: +91 92266 52722
Job Type: Full-time
Pay: ₹10,315.20 - ₹25,800.22 per month
Education:
- Bachelor's (Preferred)
Experience:
- Social media management: 2 years (Preferred)
- Content creation: 1 year (Preferred)
Work Location: In person
