Job Description: We are seeking a detail-oriented and analytical SMO and SEO Executive to join our digital marketing team. In this role, you will be responsible for implementing and managing our social media optimization and search engine optimization strategies to enhance our online presence and drive organic traffic to our website.
Responsibilities:
SMO Responsibilities:
- Develop, implement, and manage social media optimization strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Create engaging social media content (text, image, and video) that aligns with our brand voice and attracts our target audience
- Manage social media campaigns and day-to-day activities, including content creation, audience engagement, and influencer outreach
- Monitor and analyze social media performance metrics and suggest improvements based on data insights
- Stay updated with the latest trends and best practices in social media and adapt strategies accordingly
SEO Responsibilities:
- Conduct keyword research and optimize website content for relevant keywords to improve organic search rankings
- Implement on-page SEO best practices, including meta tags, headers, URLs, and internal linking structures
- Manage off-page SEO activities, such as link building and online reputation management
- Monitor SEO performance through tools like Google Analytics and SEMrush, and generate regular reports on key metrics
- Collaborate with content creators and developers to ensure SEO best practices are integrated into content marketing strategies
- Stay informed about SEO developments and algorithm updates and adjust strategies as necessary
Technical Details:
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
- Experience with website analysis using a variety of analytics tools
- Knowledge of HTML/CSS and website administration
- Familiarity with WordPress or other content management systems
- Understanding of technical SEO aspects like site speed optimization, schema markup, and canonical tags
Job Type: Full-time
Pay: Up to ₹20,000.00 per month
Schedule:
- Day shift
Work Location: In person
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