Job Title: SEO Intern/Executive
Industry: Education
Location: Indore
Experience: 0-2 Yrs
Job Type: Full-Time, work from office
Department: Marketing / Digital Marketing
Reporting to: Head of Marketing
Job Summary:
We are seeking a results-driven SEO Executive to join our digital marketing team in the education sector. The ideal candidate will be responsible for driving organic traffic, improving search engine rankings, managing blogs and listings, and implementing end-to-end SEO strategies that align with the company’s goals for visibility, engagement, and lead generation.
Key Responsibilities:
1. On-Page & Technical SEO:
- Conduct keyword research and implement on-page SEO strategies to improve search rankings.
- Optimize website content, landing pages, URLs, meta titles, descriptions, header tags, and internal linking structures.
- Perform regular SEO audits and fix crawl issues, broken links, page speed, and mobile usability problems.
- Ensure website follows latest search engine algorithms (especially Google) and industry best practices.
2. Off-Page SEO & Link Building:
- Build high-quality backlinks through guest blogging, partnerships, content outreach, and directory submissions.
- Manage institution profiles across educational listings (e.g., Shiksha, College dunia, Careers360, etc.) and ensure accurate, updated content.
- Monitor and improve the Domain Authority (DA), Page Authority (PA), and backlink health of the website.
3. Content Strategy & Blogging:
- Plan and manage an editorial calendar for SEO-optimized blog posts relevant to education, careers, admissions, and study tips.
- Work closely with content writers and subject matter experts to create keyword-rich, engaging, and shareable content.
- Optimize existing blogs for SEO and repurpose content to boost traffic.
4. Google Analytics, Reporting & Keyword Tracking:
- Monitor and analyze website traffic using Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.
- Track keyword rankings, CTRs, bounce rates, and goal completions.
- Generate weekly/monthly SEO performance reports and recommend actionable improvements.
5. Competitor Analysis & Trend Monitoring:
- Perform ongoing competitor SEO analysis to benchmark rankings and identify new growth opportunities.
- Stay updated on Google algorithm changes, keyword trends, and education industry digital trends.
6. Collaboration & Campaign Support:
- Work with web developers to implement technical changes.
- Coordinate with Paid Media, Social Media, and Email Marketing teams to ensure SEO alignment.
- Support digital campaigns like admissions drives, webinars, and open days with SEO inputs.
Required Skills and Qualifications:
- Bachelor degree in Marketing, Communications, Computer Science, or related field.
- 0–2 years of hands-on SEO experience, preferably in the education or edtech domain.
- Proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Strong understanding of SEO ranking factors, algorithms, and content marketing.
- Ability to handle multiple educational websites or domains is a plus.
- Basic knowledge of HTML, CMS platforms (WordPress), and website structures.
Preferred Qualifications:
- Experience working with educational listings platforms like Shiksha, College Dunia, College Dekho, etc.
- Familiarity with lead tracking and CRM integration for education leads.
- Understanding of local SEO for institute branches/campuses.
- Google Analytics and/or SEO certification.
KPIs / Success Metrics:
- Improvement in organic traffic and keyword rankings.
- Increase in leads and conversions through organic sources.
- Backlink growth and referral traffic from high-authority domains.
- Blog traffic performance and engagement rates.
Why Join Us?
- Be a part of a mission-driven team impacting education and careers.
- Opportunity to grow your career in digital marketing for the education sector.
- Dynamic and collaborative work environment.
Job Type: Full-time
Pay: ₹10,000.00 - ₹15,000.00 per month
Schedule:
- Day shift
Experience:
- SEO: 1 year (Preferred)
Location:
- Indore, Madhya Pradesh (Required)
Work Location: In person