Key Responsibilities
1. On-Page SEO
- Perform keyword research using Google Keyword Planner, SEMrush, or Ahrefs.
- Optimize title tags, meta descriptions, headings (H1-H6), and URL structures.
- Create and optimize SEO-friendly content for blogs and landing pages.
- Implement internal linking strategies to improve site structure and crawlability.
- Add and validate schema markup (structured data).
- Ensure image optimization (ALT tags, compression, proper filenames).
2. Off-Page SEO
- Execute link-building campaigns (guest posting, outreach, directory submissions).
- Perform competitor backlink analysis to discover link-building opportunities.
- Submit websites to local listings, citations, and niche directories.
- Promote content using digital PR and outreach strategies.
3. Technical SEO
- Conduct SEO audits using tools like Screaming Frog, Sitebulb, or SEMrush.
- Resolve issues related to site speed, mobile usability, and crawl errors.
- Coordinate with developers to fix indexing, canonical, and sitemap issues.
- Ensure compliance with Core Web Vitals and maintain site hierarchy.
4. Google My Business (GMB) & Local SEO
- Create, verify, and optimize Google My Business profiles.
- Add accurate NAP (Name, Address, Phone) information and service areas.
- Post regular updates, offers, and photos on GMB to improve engagement.
- Build local citations and monitor reviews for reputation management.
- Track GMB insights to measure call, visit, and direction requests.
- Work on ranking GMB listings in local map packs and Google search results.
5. Analytics & Reporting
- Set up and monitor Google Analytics (GA4) and Google Search Console.
- Track keyword rankings, GMB performance, and organic traffic growth.
- Generate weekly/monthly SEO performance reports.
- Use data to suggest actionable improvements to campaigns.
6. Collaboration & Learning
- Coordinate with content writers, designers, and developers for SEO needs.
- Stay updated with Google algorithm changes, local SEO trends, and tools.
- Document all processes, learnings, and maintain SEO checklists.
Required Skills & Knowledge
- Basic knowledge of SEO fundamentals.
- Familiarity with Google My Business, Google Search Console, and Google Analytics.
- Proficiency with MS Excel/Google Sheets for reporting and data analysis.
- Strong research and competitor analysis skills.
- Knowledge of HTML basics (meta tags, headings, alt tags) is a plus.
Preferred (but not mandatory)
- Exposure to SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog.
- Basic understanding of WordPress or other CMS platforms.
- Awareness of local SEO ranking factors and citation-building techniques.
- Any SEO certifications (Google, HubSpot, Semrush Academy) will be an advantage.
Education
- Bachelor’s degree in Marketing, IT, Computer Science, or related field preferred.
- Freshers with strong interest in digital marketing and SEO are welcome.
Soft Skills
- Analytical mindset with attention to detail.
- Ability to follow structured processes and take initiative.
- Eagerness to learn and grow in a fast-paced environment.
- Time management skills to handle multiple assignments.
Job Type: Full-time
Pay: ₹5,000.00 - ₹10,000.00 per month
Benefits:
- Work from home
Education:
- Bachelor's (Preferred)
Language:
- Marathi (Required)
- English (Required)
Work Location: Remote
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