Senior Marketing Automation Specialist (Hybrid/Remote)

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide.

At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare.

USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work—an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.

Brief Job Overview

The position is a non-supervisory position in our Digital Marketing team. This position will be the in-house expert on the Marketing Automation Platform (MAP) and the go-to person for implementing the platform, executing campaigns using the MAP and on marketing channels integrated with the MAP.

How will YOU create impact here at USP?

 In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

The position is critical to USP establishing a Center of excellence in Digital Marketing. The position will be responsible for:

• Implementation: In collaboration with external consultants, the data strategy team, and the Salesforce CRM team, upgrade from Pardot to Marketo and manage it
• Campaign Management: In collaboration with the campaign manager, develop, execute, and optimize marketing campaigns within the MAP, including email marketing, lead nurturing, scoring, and segmentation
• Marketing Automation Strategy: Collaborate with the marketing & sales teams to define and implement marketing automation strategies
• Lead Management: Implement lead scoring & grading models to improve lead qualification. Ensure smooth integration with Salesforce CRM for lead handoff to sales
• Email Marketing: Design and manage email workflows, A/B testing, personalization, and targeted campaigns to increase engagement and conversion
• Landing Pages & Forms: Create and maintain MAP landing pages, forms, and automated follow-up processes to capture leads and manage workflows
• Segmentation & Targeting: Develop dynamic and static lists, segment audiences based on demographic, firmographic, and behavioral data
• Marketing Automation Optimization: Continuously monitor and optimize marketing automation processes to improve lead generation, conversion rates, and overall campaign performance
• Integration: Maintain the Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Reporting: Work with management to define KPIs, create detailed campaign performance reporting, analyze campaign performance
• Training & Support: Provide training and support to internal teams on MAP best practices, helping to ensure broad adoption and efficient use of the platform

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

• Bachelor’s degree in marketing, business, Information Technology, or a related field.
• 6-9 years of relevant hands-on experience with Marketing Automation, preferably Marketo in operational set-up, Lead Management Framework (Scoring, Lead Lifecycle Modeler, etc.), Data Normalization setup, Preference Center setup, landing page, email settings and Launch Point integrations etc.
• Knowledge of HTML, CSS, and JavaScript to make email and landing page updates, CRM integrations and other native integrations, well versed in best practices for administering the Marketo ecosystem
• Strong data analysis capabilities to interpret campaign results and optimize performance. Ability to report on key metrics like email performance, lead engagement, CTR and ROI
• Ability to manage multiple campaigns and projects, adhering to timelines and delivering results
• Excellent written and oral communication skills.
• Ability to excel in a cross-functional environment.

Additional Desired Preferences

Desired preferences are to showcase any additional preferred levels of expertise to perform the role. Reminder: any items listed in this section are not requirements nor disqualifies for candidate consideration.

• 10-12 years of relevant hands-on experience with Marketing Automation, preferably Marketo in operational set-up, Lead Management Framework (Scoring, Lead Lifecycle Modeler, etc.), Data Normalization setup, Preference Center setup, landing page, email settings and Launch Point integrations etc.
• Experience with customer journeys to create and optimize innovative lead generation strategies to move prospects through the marketing funnel
• Understanding of how to build a variety of marketing models, including attribution models
• Ability to quickly learn new tools and technologies, troubleshoot issues, and optimize marketing workflows
• Marketo certified Expert certification

Supervisory Responsibilities

None

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.