About Us
QuillBot is an AI-powered writing and communications platform that helps users strengthen their writing, comprehension, and productivity. Our mission is to empower 56 million people around the world to learn and improve their writing, enabling better communication across languages and cultures. With over 50 million users worldwide, we are expanding rapidly and looking for a Senior Manager of Paid Media to lead our global Media investments.
Overview of the Role
We’re seeking a data-driven and strategic Senior Manager, Paid Media to lead our global paid marketing initiatives. This role is pivotal in driving scalable growth, optimizing media performance, and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams, Product, Analytics, and Finance teams to design campaigns that are as performance-driven as they are brand-aligned.
Key Responsibilities
Global Paid Media Strategy & Execution: Lead global campaigns across search, social, programmatic, and offline channels. Balance brand-building initiatives with direct-response tactics to optimize both short-term results and long-term customer value. Build and execute full-funnel paid media strategies.
- Media Performance Optimization: Manage a robust tracking infrastructure for real-time optimization and transparent ROI reporting. Analyze key performance metrics (CAC, ROAS, LTV, CPI) and deliver actionable insights to maximize performance across all channels.
- Report & Analysis: Take full ownership of the financial outcomes of all growth led marketing initiatives, ensuring that they align with the company’s profitability goals. Set and monitor key financial metrics, such as customer acquisition cost (CAC), customer lifetime value (LTV), and return on ad spend (ROAS), to optimize marketing spend. Ensure all marketing investments are data-driven and tied to measurable financial outcomes, directly contributing to the overall business P&L and sustainable growth.
- Experimentation & Innovation: Foster a test-and-learn culture through structured A/B testing and iterative experimentation. Partner with the product team on landing page and on-product tests to improve conversion and retention.
- Affiliate Marketing Partnerships: Expand and manage a global network of affiliates. Implement commission-based models that drive acquisition and align incentives with long-term profitability.
- Cross-functional Collaboration: Work with Analytics and Product to ensure paid media strategies are data-informed and outcome-oriented.
- Growth Culture & Thought Leadership: Champion a growth mindset within the team and across departments. Contribute to long-term systems and frameworks that support compounding growth.
Skills and Qualifications
- 6-10 years in Paid Media, Growth Marketing and Performance Marketing.
- Full-funnel campaigns and global media strategies are a huge plus
- Proven track record managing large-scale paid campaigns across multiple channels
- Strong analytical mindset with expertise in attribution, media mix modeling,, and full-funnel metrics
- Experience working with cross-functional teams with strong bias to negotiation and peer influence
- Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker
- Experience with Affiliate marketing
- Background on DTC and B2C. Previous experience on subscription-based business models desired.
- Managerial experience with remote teams
- Experience on selecting and managing Media Agencies overseas
- Familiarity with AI and writing tools is a bonus
Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!
This role is eligible for hire in India.
We are a virtual-first company and have employees dispersed throughout the United States, Canada, India and the Netherlands. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed. You may also be eligible to participate in our bonus program and may be offered benefits, and other types of compensation.
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Equal Employment Opportunity Statement (EEO)
We are an equal opportunity employer and value diversity and inclusion within our company. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.
