About the company
SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.
SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.
Join us to shape the future of digital payment in India and unlock your full potential.
What’s in it for YOU
- SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
- Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
- Dynamic, Inclusive and Diverse team culture
- Gender Neutral Policy
- Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
- Commitment to the overall development of an employee through comprehensive learning & development framework
Role Purpose
Responsible for maximizing credit card application inflow at the various SBI E-apply touch points through effective use of Digital Projects, Innovation and Digital Journey Simplification.
Role Accountability
Project Management
- Implement changes already identified for E-apply channel (E-KYC, Document Upload, SBI Relationship, Form Rationalization)
- Liaise with IT, Operations, Fraud Control, Risk Management and Compliance to drive changes in the website, WCP and in on-ground processes.
- Monitor changes after go-live to ensure that projected benefits are received.
- Own and improve the onboarding process of new aggregators by coordinating with IT, sourcing and legal.
- Manager FSD design for execution of web projects within budget & timeline
Analytics & Performance Improvement
- Analyze the datasets that exist in the website, on WCP and in other tools like Omniture, GA and FB
- Look for opportunities to improve throughput from application/soft approval to accounts by opening/shutting segments, channels, products or cities.
- Support the team on budgeting and cost management
Performance Marketing
- Ensure in-budget Digital Acquisition for SBI Cards
- Formulate strategy to increase online leads web traffic on organic & campaign pages
- Strategize and execute Paid campaigns (Search, Social, Affiliates & Marketplace) for new customer acquisition
- Manage website and content for eApply Channel, maintain keyword ranking of top performing keywords via monthly SEO/content addition & changes and
- Manage Digital Media agencies and Digital Media Planning by working on tools like AMO (Adobe Media Optimizer), LAUNCH, Omniture & Adobe Audience manager
- Ensure process documentation and compliance adherence
Measures of Success
- Timely execution of already identified changes to website.
- Smooth implementation with minimal negative impact to the process.
- Quick onboarding of new aggregators
- Actionable insights generated from analytics
- Process Adherence as per MOU
Technical Skills / Experience / Certifications
- Knowledge of IT and Sales processes
- Experience in digital marketing
Competencies critical to the role
- Analytical Ability
- Detail orientation
- Stakeholder Management
- Strategic Orientation
Qualification
MBA preferred / Graduation in any stream
Preferred Industry
FSI
