Senior Campaign Manager
Primary Job Responsibilities:
The Senior Campaign Manager will be responsible for the quality and delivery of a campaign for a client including tactical recommendations, campaign management, campaign development, QA and reporting calling on specialist roles when necessary (e.g. Creative). The Senior Campaign manager will also be responsible for mentoring, developing training materials, rolling out training and providing feedback on the product roadmap. This is a role to work in a fast-paced technology support environment using innovative technologies while having the ability to work with enterprise clients face-to-face. Creative problem solving and troubleshooting skills will lead to success in this position and future advancement!
Role/Responsibilities:
- Email campaign configuration and execution.
- Internal & external training of campaign process, platform tools & custom applications.
- Rolling out and training clients on new tools & approaches.
- Product roadmap feedback.
- Mentoring of Campaign Managers.
- Gathering campaign requirements and finalizing briefing Managing the creative process if required.
- Audience creation, management and data troubleshooting (not responsible for the data integrity - BSA).
- Campaign Quality Assurance and testing Campaign performance tracking & reporting.
- Managing & maintaining campaign documentation Management of campaigns and communications of time, scope, cost.
- Campaign/trigger monitoring & issue resolution management.
- Developing & maintaining internal & external training materials.
- Day to day support of platform tools & custom applications for self-deployment clients.
- Active participation in internal and external calls to understand upcoming projects or campaigns.
- Primary point person for the client for all things operational and campaign related.
Experience:
- 3-6 years related full-time experience in Email campaign management & client services environment.
- Must have strong understanding of customer service standards.
- Expertise on marketing automation tools.
- Must have strong critical thinking skills.
- Working knowledge of HTML/CSS.
- Expertise on the relational database structure (primary and unique keys, sister table joins).
- Self-starter who requires minimum supervision.
- Strong written and oral communication skills.
- Must have the ability to multi-task and prioritize work independently.
- Familiarity with project management methodologies; understanding of scope, requirement gathering, dependencies, and scheduling work.
- Must have a high attention to detail with the ability to produce flawless work in rapid succession.
- Must possess effective communication skills when speaking to technical and non-technical.
Not required but a plus:
- Knowledge and experience with basic Adobe Photoshop functionality.
- Knowledge of email best practices.
Qualifications:
- Bachelor's degree ( BTECH ) OR Masters ( MBA ).
- Proficient in Microsoft Office applications, especially Excel and Outlook.
Company Summary:
Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/
https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html
https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance
https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html
