We are looking for a results-driven SEO & PPC Specialist to manage and optimize our digital marketing campaigns. The ideal candidate will have hands-on experience in executing SEO audits, managing PPC advertising on Google & Meta platforms, and using analytics tools to refine and scale marketing strategies.
Key Responsibilities:
Search Engine Optimization (SEO)
- Conduct comprehensive SEO audits to identify opportunities for site performance improvement.
- Perform detailed keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.
- Optimize website content, meta tags, URL structures, and technical SEO elements.
- Execute off-page SEO strategies including backlink building, guest posting, and citations.
- Monitor keyword rankings, traffic patterns, and site health using Google Analytics and Google Search Console.
- Analyze performance data and continuously refine SEO strategies for better ROI.
PPC Advertising (Google Ads & Meta Ads)
Set up and manage paid campaigns on Google Ads and Meta Ads Manager (Facebook & Instagram).
- Define and optimize targeting, bidding strategies, and ad creatives.
- Monitor and analyze campaign performance (CTR, CPC, CPA, ROI) and take corrective actions as needed.
- Run A/B tests on ad copies, landing pages, and targeting groups to maximize campaign effectiveness.
- Prepare periodic reports on campaign performance, insights, and improvement recommendations.
- Scale successful campaigns to achieve business growth objectives.
Key Skills Required:
- Proven experience with Google Ads and Meta Ads Manager.
- Solid understanding of SEO principles (on-page, off-page, and technical SEO).
- Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Ability to analyze data and extract actionable insights.
- Strong communication, reporting, and presentation skills.
- Knowledge of A/B testing and performance optimization techniques.
- Location: Ahmedabad, Mumbai
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹45,000.00 per month
Experience:
- SEO: 3 years (Required)
Work Location: In person
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