Responsibilities:· Interact with core for planning and executing daily campaign for Email, SMS, WhatsApp, App Push, Web push, RCS· Create comprehensive campaigns for user retention based on user behavior, user segmentation and journey · Proactive campaign management and consistently monitoring performance metrics such as CTR, Open rate, Delivery Rate, Conversion etc.· Maintain high level of accuracy while executing campaign· Worked on automation tools like Clevertap, Mo-engage and Web-engage Required Skills:· Understanding of Marketing Channels such as: SMS, Email, push notifications and Retargeting· Must have Hands-on experience with Microsoft Excel for building reports like pivot table, lookups.· Good quantitative aptitude and ability to perform analysis.· Work Experience required: 1-3 years of hands on Retention marketing experience· Excellent communication skills
Job Types: Full-time, Permanent
Pay: ₹300,000.00 - ₹450,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund
Work Location: In person
