Regional Portfolio Manager – Business Banking
Regional Portfolio Manager is responsible for driving and implementing the business banking strategy of the bank for the assigned region/s under the guidance of regional senior leadership of Branch banking and HO product team. The KRA comprises of achievement of various business banking parameters like NTB CA Nos, Val, deepening of OTB book, activation on POS, CMS, TFX , X sell of Assets, ensuring better customer engagement for deepening the relationships with the bank.
He will manage and grow region’s Branch Banking CA book by driving branches, Relationship Officers, Relationship Managers through analytics and insight based various campaigns and drives advised by HO product team from time to time, ensure activation of accounts by branch team through monitoring transactions, product and service hooks, POS, CMS, TFX activation, upsell and X-sell of assets and CA deepening efforts
- Financial Parameters
- Key Objective is to drive bank’s strategy to grow over all CA book , enhance X sell and improve product and service holding ratio
- CA NTB Nos. and Value Achievement
- CA OTB Value Achievement
- No. of branches being OTB positive by the end of financial year
- Non-Financial Parameters
- Provide strategy and analytical support to branches to achieve their current account related targets, identify target segments, work for CA deepening and cross sell of products and services
- Formulate action plan for deepening relationship of newly acquired customers and driving sign-up for value added services which increase customer stickiness.
- Regular interaction with RBH/AM/BM and CA centric resources like CA RO, BBRO, BRM for the implementation of bank’s strategy for business banking and ensuring desirable productivity from BB resources
- Execute compliance and regulatory requirements pertaining to Business Banking portfolio for the region.
- Provide/facilitate training for branches/ ROs-RMs regarding business banking products, processes, new regulatory guidelines as per requirement in consultation with regional business leaders
- Drive and monitor HO and regional business banking objectives /campaigns through release of weekly/monthly dashboards /updates and periodical reviews.
- Discuss with underperforming resources / branches/ clusters in specific HO and regional campaigns and chalk out remedial plans, guiding them through focused monitoring of performance and action plan through Weekly/Monthly interactions and updates.
- Giving feedback to RBH and HO about quality of NTB sourcing, new or customized requirement of branches and helping them in providing solutions
- Collaborating with regional resources of POS, CMS, Trade and assets team to maximise revenue on the portfolio.
- Skills:
- Domain knowledge of business banking products and business
- Analytical skills with sales & customer management experience
- Good interpersonal skills and ability to work with cross functional teams
- Banking Product & Process Knowledge
- Planning and Organizing Skills
- Communication and presentation skills
- Knowledge of Competition & Current trends in financial Industry.
- Good understanding of business banking segment and products
- Prior work experience as a Team leader role in product/sales management of business banking products
- Good in communication, presentation and people management
- Understanding of regulatory guidelines, banking processes, tech/digital enablers
- Ability to read and understand data and derive insights
- Understanding of business banking customer life cycle
- Innovative and problem solving approach
- Ability to read consumer behavior and trends
