Here’s a *Hospital Referral Marketing Job Description (OBG Department focus)* you can use:
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### *Job Title:* Referral Marketing Executive – OBG Department
*Department:* Marketing / Business Development
*Reporting To:* Marketing Manager / Business Development Head
*Location:* Hospital
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### *Job Summary:*
The Referral Marketing Executive (OBG) is responsible for building and maintaining strong relationships with doctors, clinics, maternity centers, and referral partners to increase patient inflow for Obstetrics & Gynecology (OBG) services. The role focuses on promoting hospital facilities, creating awareness about specialized OBG services, and ensuring consistent referral growth.
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### *Key Responsibilities:*
* *Referral Development*
* Establish and strengthen relationships with general practitioners, maternity clinics, and other healthcare providers for OBG referrals.
* Conduct regular visits to referral doctors and clinics to update them on hospital services, new consultants, and treatment facilities.
* Identify new potential referral sources and develop strategies to convert them into active partners.
* *Promotions & Awareness*
* Promote hospital’s OBG specialists, maternity packages, IVF/fertility care, and women’s health programs.
* Organize CMEs (Continuing Medical Education), health talks, and awareness camps in collaboration with doctors and clinics.
* Distribute promotional materials (brochures, service packages, etc.) to referral sources.
* *Patient Coordination*
* Ensure smooth coordination for referred patients and provide feedback to the referring doctors.
* Assist in patient engagement programs for expecting mothers, women’s wellness, and gynecology awareness.
* *Monitoring & Reporting*
* Maintain records of referral visits, doctor interactions, and patient inflow.
* Prepare weekly/monthly reports on referral trends, competitor activities, and marketing outcomes.
* Achieve referral targets set by the management.
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### *Qualifications & Skills:*
* Graduate in Marketing / Healthcare Management (MBA preferred).
* 2–5 years of experience in hospital marketing or referral development (OBG experience an advantage).
* Good understanding of Obstetrics & Gynecology services.
* Excellent communication, networking, and relationship-building skills.
* Ability to work independently and achieve targets.
* Willingness to travel extensively for referral visits.
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### *Key Performance Indicators (KPIs):*
* Growth in OBG patient referrals.
* Number of new referral doctors/clinics onboarded.
* Frequency of referral visits and engagement activities.
* Increase in OBG revenue contribution.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Provident Fund
Language:
- English (Preferred)
Work Location: In person
