Key Responsibilities:
- Plan, create, and manage PPC campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta platforms (Facebook, Instagram).
- Conduct keyword research, audience targeting, ad copywriting, and bid strategy optimization.
- Monitor daily performance metrics and track key KPIs such as ROAS, CTR, CPA, CPL, and conversion rates.
- Develop A/B testing strategies for ads, audiences, landing pages, and creative variations.
- Collaborate with the design and content teams to develop high-converting ad creatives and landing pages.
- Implement pixel tracking, custom conversions, and events using tools like Google Tag Manager and Meta Events Manager.
- Stay updated on industry trends, platform updates, and new ad features or beta programs.
- Generate weekly and monthly performance reports with actionable insights and recommendations.
- Manage budgets effectively and ensure spend aligns with overall marketing goals.
Qualifications:
- 2+ years of hands-on experience managing PPC and Meta Ads campaigns.
- Proven track record of driving successful ROI-focused paid media campaigns.
- Strong understanding of performance marketing, conversion optimization, and audience targeting.
- Experience with tools such as Google Ads Manager, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, SEMrush, or similar.
- Excellent analytical skills with proficiency in Excel, Sheets, or dashboarding tools (e.g., Data Studio, Looker).
- Strong communication and presentation skills.
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
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