Key Responsibilities: for PPC Executive
Campaign Management:
- Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and other paid search/social media platforms.
- Conduct keyword research and selection for pay-per-click campaigns.
- Develop and test ad copy to determine the most effective messaging.
- Monitor and analyze campaign performance metrics, making data-driven decisions to optimize campaigns.
- Manage bid adjustments, budget allocation, and audience targeting.
Strategy Development:
- Develop PPC strategies that align with overall marketing goals and objectives.
- Stay updated with industry trends, best practices, and platform updates.
Performance Analysis and Reporting:
- Track, analyze, and report on key performance indicators (KPIs) and metrics.
- Utilize tools like Google Analytics, and Google Tag Manager to analyze the performance of campaigns and their impact on overall marketing efforts.
Collaboration and Communication:
- Work closely with the broader marketing team to integrate PPC efforts with other marketing strategies.
- Collaborate with designers and content creators to develop compelling ad creatives.
Job Types: Full-time, Permanent
Pay: ₹20,732.02 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
Experience:
- PPC: 1 year (Preferred)
Work Location: In person
नौकरी रिपोर्ट करें
