Performance Marketing Executive
Key Responsibilities
- Campaign Development: Create and implement digital advertising campaigns across various paid channels, including social media, search engines, and programmatic platforms.
- Budget Management:Manage campaign budgets, ensuring spending is optimized to achieve the highest possible ROI.
- Performance Analysis:Monitor key performance metrics (KPIs), track campaign progress, and analyze trends to identify areas for improvement.
- Optimization:Implement changes to campaigns, such as adjusting bids or testing creative, based on performance data to enhance results.
- Reporting:Provide regular reports on campaign performance to stakeholders and management.
- Trend Monitoring:Stay informed about the latest digital marketing trends and best practices to incorporate them into strategies.
- Collaboration:Work with creative teams to develop ad assets and coordinate with other departments to ensure campaigns align with overall marketing objectives.
Required Skills
- Analytical Skills:Ability to analyze data and draw actionable insights to optimize campaigns.
- Data Interpretation:Comfort with interpreting performance data from various marketing platforms.
- Marketing Tools:Proficiency with digital advertising platforms like Google Ads and Meta Ads Manager.
- Creativity:Ability to craft compelling ad copy and imagery that resonates with target audiences.
- Adaptability:A willingness to learn and stay updated on the ever-evolving digital marketing landscape.
- Communication Skills:Ability to communicate effectively with internal and external stakeholders.
Job Type: Full-time
Pay: ₹15,000.00 - ₹24,000.00 per month
Benefits:
- Food provided
Language:
- English (Required)
Work Location: In person
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