Job Description – Performance Marketing Specialist (Meta + Google Ads)
Location: Thiruvananthapuram, Kallambalam,Kerala
Brand: Posh Wedding Rental LLP & Posh Jewels
About the Role
We are looking for a Performance Marketing Specialist who can plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram) and Google (Search, Display, Shopping, YouTube).
Your role will directly impact lead generation, Shopify sales, and overall brand growth across Kerala and beyond.
Key Responsibilities
- Plan, launch, and manage Meta Ads & Google Ads campaigns (lead gen, sales, brand awareness).
- Optimize campaigns daily for CPC, CTR, ROAS, CPA, and conversions.
- Build and manage custom audiences, lookalikes, remarketing flows.
- Conduct keyword research and craft ad copies with strong CTAs.
- Manage Google Merchant Center, Shopify ad integrations, and Pixel/CAPI tracking.
- Test creatives, landing pages, and ad formats to maximize ROI.
- Monitor analytics, prepare weekly/monthly reports, and suggest growth opportunities.
- Stay updated on latest performance marketing trends, AI ad tools, and algorithm updates.
Requirements
- 2–4 years of hands-on experience with Meta Ads Manager + Google Ads.
- Strong understanding of conversion tracking, GA4, Shopify analytics, Tag Manager.
- Proven success in scaling campaigns profitably (lead gen + eCommerce sales).
- Data-driven mindset with strong analytical and reporting skills.
- Creative sense for testing ad visuals, reels, and sales-driven content.
- Preferred: Experience targeting Kerala/Indian local audiences.
What We Offer
- Opportunity to work with Kerala’s No.1 Wedding Dress Rental Brand + fast-growing eCommerce jewellery brand.
- Performance-driven growth incentives.
- A creative + analytical role where your campaigns directly drive real sales & bookings.
Job Type: Full-time
Pay: ₹18,000.00 - ₹20,000.00 per month
Benefits:
- Flexible schedule
Language:
- English (Preferred)
Work Location: In person
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