ROLE OVERVIEW
- We are looking for a data-driven, execution-oriented Performance Marketing Executive who can manage, optimize, and scale ad campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping, and other performance platforms.
- This role requires strong technical expertise, platform familiarity, a sense for creative performance, and accountability in tracking ROI across multiple D2C brands. You will be handling end-to-end campaign planning, execution, tracking, and reporting for multiple in-house and client brands in cosmetics, wellness, food, and lifestyle categories.
KEY RESPONSIBILITIES (KRAs)
A. Campaign Setup & Execution
● Set up, manage, and optimize Meta Ads campaigns for multiple brands, including traffic,
conversions, lead generation, and retargeting objectives.
● Launch and manage Google Ads campaigns (Search, Display, Shopping, YouTube), including
keyword research and match-type setup.
● Implement shopping feed integrations for e-commerce stores (via Shopify or other platforms).
● Manage daily budgets, bid strategies, and pacing to ensure efficient Return on Ad Spend (ROAS).
B. Tracking & Platform Integration
● Create and set up Google Analytics (GA4), Google Tag Manager (GTM), Google Ads, Meta
Business Manager, and Ad Accounts.
● Integrate tracking pixels (Meta + GA + GTM) with Shopify and other e-commerce platforms.
● Ensure proper event tracking for Purchase, Add-to-Cart, View Content, Lead Form, etc.
C. Creative & Funnel Testing
● Coordinate with the creative team to build high-conversion static, carousel, and video ads.
● Run regular A/B tests on ad hooks, creatives, audiences, and landing pages.
● Plan and execute creative rotations every 3–4 days for top-of-funnel and retargeting layers.
● Share daily and weekly creative performance insights with the design and strategy team.
D. Budgeting & Scaling
● Allocate and manage monthly budgets across platforms for each brand.
● Identify best-performing campaigns and scale budgets based on data trends.
● Pause/adjust underperforming assets based on real-time Click-Through Rate (CTR), Cost Per Click
(CPC), Cost Per Acquisition (CPA), and ROAS metrics.
E. Reporting & Insights
● Maintain and update daily performance trackers and campaign dashboards.
● Share brand-wise daily sales tally, campaign results, and CACs.
● Deliver weekly reports with recommendations on scaling, creative inputs, or landing page
Improvements.
F. Multi-Brand Campaign Management
● Manage 3–5 brands simultaneously with full accountability.
● Customize performance strategy as per each brand’s category, Average Order Value (AOV), and
conversion funnel.
● Align performance plans with brand-specific offers, Direct-to-Consumer (D2C) journeys, and
Campaigns.
G. Internal Brand Performance (Pixel Media)
● Create and run lead generation campaigns for Pixel Media’s own services (influencer marketing, D2C marketing).
● Build keyword campaigns for “Influencer Marketing Agency”, “D2C Partner”, “Performance
Marketing Agency”, etc.
● Set up Meta + Google infrastructure and ad ecosystem for Pixel Media.
H. Tech Setup & Admin
● Create and maintain all ad platform accounts from official brand domains.
● Share access to central IDs (e.g., [email protected]) for continuity.
● Maintain proper hygiene of ad accounts, including naming conventions, folder structure, and asset permissions.
KEY PERFORMANCE INDICATORS (KPIs)
● Target ROAS: Maintain a minimum brand-specific ROAS threshold (e.g., 2.5x+ for cosmetics,
3x+ for food/FMCG).
● CAC Control: Optimize Cost Per Acquisition (CPA) below predefined benchmarks (e.g., <₹200 for certain products).
● Daily Sales Tracking: Ensure campaign contribution aligns with daily sales goals.
● Ad Uptime: Maintain >95% campaign uptime across platforms.
● Creative Testing: 2–3 new creative tests executed per brand per week.
● Tracking Accuracy: Ensure 100% accuracy in GA4 and Meta Pixel integration for purchase,
Add-to-Cart (ATC), and leads.
● Reporting Discipline: Daily updates and weekly review sheets without follow-up.
REQUIRED SKILLS & EXPERIENCE
● 2–3 years of hands-on experience managing Meta & Google ad campaigns.
● Strong understanding of Shopify and e-commerce funnel metrics.
● Proven track record of running profitable performance campaigns.
● Familiarity with analytics tools, conversion APIs, and tracking scripts.
● Proficient with campaign reporting, Excel/Sheets, and performance dashboards.
● Strong communication skills and team alignment.
● Fast executor with a “test–iterate–scale” mindset.
NICE TO HAVE
● Experience with influencer-driven campaigns and attribution.
● Knowledge of alternate checkout tools (e.g., Fastrr, Magic Checkout).
● Experience with B2B lead generation (for agency services).
● Basic understanding of creative briefs and ad design principles.
GROWTH OUTLOOK
● Expected to handle a 4x brand scale in the next 6 months.
● The role will evolve to include team supervision, creative briefing, and automation tools (e.g.,
Smartly, Triple Whale).
● Direct access to strategy discussions and brand Profit & Loss (P&Ls).
INTERVIEW REQUIREMENT At the time of the interview, you must:
● Review this Job Description thoroughly.
● Confirm if you can handle the full scope end-to-end.
● Walk us through specific examples of campaigns you’ve run.
● Demonstrate platform usage live, if required.
Job Types: Full-time, Permanent
Pay: ₹10,386.18 - ₹38,262.47 per month
Benefits:
- Cell phone reimbursement
Ability to commute/relocate:
- Vasundhra Enclave, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Performance marketing: 1 year (Preferred)
Language:
- English (Preferred)
Willingness to travel:
- 25% (Preferred)
Work Location: In person
