We are seeking an experienced Performance Marketing Executive with expertise in running *compliant and result-driven campaigns* for the *education and IT sectors. The ideal candidate should have hands-on experience in **Meta Ads, **Google Ads, **LinkedIn, and **Twitter*, along with a strong grasp of advertising platform policies and a proven ability to drive ROI within policy constraints.
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Key Responsibilities:
1. *Compliant Campaign Planning & Execution:*
* Plan, implement, and optimize paid campaigns across Meta (Facebook, Instagram), Google Ads, LinkedIn, Twitter, and relevant e-commerce platforms.
* Ensure full compliance with platform-specific guidelines for educational and IT advertising.
* Conduct detailed audience research to enable ethical and effective targeting.
2. *Policy Adherence:*
* Stay up to date with the latest Meta and Google Ads policies, especially concerning educational content, targeting, and claims.
* Review all ad creatives, landing pages, and assets to ensure they meet compliance standards before launch.
* Serve as the compliance point of contact for internal stakeholders.
3. *Performance Optimization:*
* Track and analyze key campaign metrics (CTR, CPA, ROAS) and implement data-driven optimizations.
* Conduct A/B testing of creatives, headlines, and landing pages while maintaining compliance standards.
* Deliver actionable insights and ongoing recommendations to enhance campaign effectiveness.
4. *Lead Generation & Retargeting:*
* Manage and optimize service-based lead generation and e-commerce campaigns.
* Develop and execute remarketing strategies and high-converting sales funnels.
5. *Budget & Spend Management:*
* Strategically allocate budgets to maximize returns and ensure cost-efficiency.
* Monitor daily spends and make adjustments to stay aligned with campaign goals.
6. *Collaboration & Reporting:*
* Collaborate with creative teams to develop engaging, compliant ad assets.
* Provide clear, detailed reports on campaign performance, compliance status, and improvement strategies.
* Align campaign execution with client objectives and legal standards.
7. *Industry Awareness & Innovation:*
* Stay informed about advertising policy changes, platform updates, and emerging marketing tools.
* Identify and apply innovative, compliant strategies to improve campaign reach and impact.
*Key Qualifications:*
* 1–2 years of hands-on experience in performance marketing and Google Ads.
* Strong understanding of Meta and Google ad policies, especially for the education and IT sectors.
* Proficiency in tools like Google Analytics, Meta Ads Manager, and platform policy resources.
* Excellent analytical and reporting skills.
* High attention to detail with a focus on compliance and performance.
* Strong communication and collaboration abilities.
Salary package : from 20,000 per month (based on experience)
Job Types: Full-time, Permanent
Pay: ₹18,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
Language:
- English (Required)
Work Location: In person
