Date posted: August 24, 2025
Pay: ₹20,000.00 - ₹45,000.00 per month
Job description:
Agency description
Agency: Fx Retina Digital Marketing Agency
Office Address: Second floor, D-2003, adjoining New Dana Pani, Block D, Indira Nagar, Lucknow, Uttar Pradesh 226016
Current Team Size: 15+
Our services include: We specialize in Meta Ads, Google Ads, Social Media Marketing (AI-based content creation), Video Editing, Graphic Design, SEO, and AI Automation services and products.
Our Clients: 50+ (working in industries like healthcare, clinic and salon chains, real estate, D2C and B2B businesses)
Why Fx Retina: We offer both work-from-home and in-office roles, a fixed salary, and performance-based incentives every six months. Creating a win-win situation for both the team and the agency. Our promise to you is that you’ll work only with top-notch, scalable brands only. Most importantly, we believe in constantly experimenting.
Instagram: https://www.instagram.com/fxretina/
Instagram: https://www.instagram.com/teamfxretina/
Founder: Aditya Singh
Experience: 8 Years
Youtube: https://www.youtube.com/@adityasingh-irunads
Instagram: https://www.instagram.com/dmsinghaditya/
Linkedin: https://www.linkedin.com/in/aditya-singh-fxretina/
Apply Now (Fx Retina Talent Pool: https://forms.gle/2U5ojZDs8hBAH1pG9)
Job description
Job Title: Performance Marketer
Job Type: WFH or In-office (we prefer in-office)
Workings Hrs: Full-Time (10:30 am - 7:00 pm)
Working Days: Monday to Saturday
Salary: ₹20,000 – ₹45,000 per month + Bi-anual incentive performance based (Based on experience)
Experience: Between 1-3 years (Agency experience mandatory)
About the Role :
We are looking for an experienced and performance-driven Performance Marketer to join our growing team at Fx Retina. The ideal candidate will have a proven track record of managing high-budget lead generation & D2C/E.com campaigns and optimizing them for maximum ROAS.
Key Responsibilities:
● Connect with clients and manage the complete onboarding process, including gathering business details, gaining access to or creating Meta & Google Ads assets, and understanding the client’s business to develop a tailored strategy and execution plan.
● Plan, execute, and optimize Meta & Google Ads campaigns for Lead Generation and D2C clients.
● Manage ad budgets of at least ₹70,000–₹90,000 per client per month. (This is the minimum; candidates with experience handling higher budgets—especially scaling clients from low budgets to ₹10–12 lakhs/month—will be preferred.)
● Conduct keyword research, create ad copies, and perform A/B testing.
● Monitor and analyze campaign performance using Google Ads and Google Analytics.
● Generate performance reports and provide actionable insights.
● Create Ideal Customer Profiles (ICP) and customer personas based on the brand, product, or services being advertised.
● Develop or suggest offers and packages tailored to the ICP for client approval using AI tools like Chat GPT or Gemini.
● Ad copy ideation and content creation for various ad formats, including UGC videos, storytelling video ads, and photo ads.
● Plan, strategize, and launch Meta Ads campaigns, while continuously monitoring, optimizing, and scaling for performance.
● Monitor and analyze campaign performance using other tracking tools.
● Generate performance reports and provide actionable insights.
● Stay updated with the latest Meta & Google Ads trends, best practices, and policy changes.
Only apply if you meet below requirements:
● Digital Marketing Agency experience: Min. 1 year.
● Candidates must be actively working with their current agency. We prioritize those who are currently employed over those who are on a notice period or have been unemployed for an extended period.
● Proven track record of managing high-budget lead generation and D2C campaigns.
● Must be managing a minimum of 10–12 clients running Google Ads or Meta Ads campaigns. ● Experience working with clients in industries such as real estate, clinics, hospitals, healthcare, or B2B businesses is preferred.
● Strong understanding of all Google and Meta ads important metrics
● Proficiency in Google Ads, Google Analytics, and related tools
● Experience managing multiple client accounts simultaneously
● Strong understanding and execution skills of conversion tracking setup.
Job Types: Full-time, Permanent
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Work Location: In-office
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹45,000.00 per month
Work Location: Remote
