Performance Marketer - Meta and Google Ads
Individual Contribution | Intra-Departmental Contribution | Team Work Strategy to Implementation of SEO | Online Reputation Management | Impact Analysis
Work Profile
As an SEO and ORM Expert, you will play a crucial role in enhancing our online presence and managing our brand reputation. You will be responsible for developing and executing effective SEO strategies to improve organic search visibility and drive traffic. Additionally, you will manage online reputation by monitoring and responding to reviews, and implementing strategies to enhance brand perception. Leveraging your analytical skills, you will track performance metrics, conduct keyword research, and optimize website content. Collaborating with cross-functional teams, you will ensure that our digital marketing initiatives align with overall business goals while staying updated on industry trends. Your proactive approach and strategic mindset will significantly contribute to our brand’s growth and reputation management.
Key Responsibility Areas
- SEO Strategy & Execution:
Develop, implement, and manage comprehensive SEO strategies to increase organic traffic and improve search engine rankings.
- Performance Analysis:
Monitor and analyze SEO performance using tools like Google Analytics and SEMrush. Provide actionable insights based on data analysis.
- Keyword Research & Optimization:
Conduct in-depth keyword research to identify opportunities for growth. Optimize website content, metadata, and on-page elements for improved visibility.
- Content Development:
Collaborate with content teams to create high-quality, SEO-optimized content that resonates with target audiences and aligns with business objectives.
- Online Reputation Management:
Monitor online reviews and brand mentions across platforms. Develop strategies to respond to feedback and enhance brand reputation.
- Technical SEO:
Work with web development teams to ensure technical SEO best practices are implemented, including site speed optimization, mobile responsiveness, and structured data.
- Staying Updated:
Keep abreast of the latest trends and updates in SEO, ORM, and digital marketing to implement best practices.
Basic Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Techno-functional qualification/course in Digital Marketing, with a focus on SEO and ORM.
- Minimum of 3 years of experience managing SEO initiatives and online reputation managementd experience with data-driven decision-making. • Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz) and familiarity with content management systems (e.g., WordPress).
- Excellent communication and collaboration skills.
- Detail-oriented with strong project management abilities.
You will work closely with the:
- Digital - Social Media and Brand ideation team
- Content and Visual Impact teams
- Website Management team
What kind of people are we looking for? Simple:
- We prefer people who are always willing to learn and are able to learn • quickly
- Not a mere task taker.
- Ability to work with deliverables in mind.
- Entrepreneurial instinct beyond office cubicle
- Intelligence to do multitasking and prioritization of work
- Excellent communication skills- written oral and articulation.
- Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.
- Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables
- Strong strategic bent with inclination towards learning and contributing. • Adaptability and flexibility to work with cross-functional areas of business. • Zeal to be driven by productivity than by activity
- Self-discipline and ability to do work with self-supervision.
- You do what you preach, or at least try
- You not only work hard, you party hard too
- You have an eye for detail
Job Types: Full-time, Permanent
Pay: From ₹35,000.00 per month
Experience:
- Performance marketing: 1 year (Preferred)
Work Location: In person
