About the Role
We are looking for a highly skilled Performance Marketing Specialist with deep technical and strategic expertise in Meta and Google Ads. The candidate should be results-driven and capable of consistently delivering high ROAS (Return on Ad Spend) while managing campaigns efficiently at scale.
Key Responsibilities
- Campaign Strategy & Execution
- Plan, create, and optimize high-performing campaigns across Meta Ads and Google Ads (Search, Display, YouTube, Shopping).
- Conduct in-depth keyword research and align campaigns with product positioning and target audience needs.
- Manage Google Merchant Center (GMC) feeds for e-commerce campaigns.
- Tracking, Data & Tools
- Implement and manage Google Tag Manager (GTM), pixel/event setups, and conversion tracking.
- Work on Ads API integrations, troubleshoot data flow, and ensure accurate attribution.
- Explore and integrate new ad-tech tools and automation to improve efficiency and performance.
- Optimization & Scaling
- Monitor campaign performance to maximize ROAS and reduce CPA.
- Run A/B testing on creatives, ad copies, audiences, and landing pages.
- Identify trends, insights, and scaling strategies backed by real data.
- Analytics & Reporting
- Prepare clear performance reports using Google Analytics/GA4 and platform dashboards.
- Present actionable insights and improvement plans to management.
Key Requirements
Sound knowledge of:
- Google Tag Manager (GTM) and pixel/event setups
- Ads API setup and troubleshooting
- Keyword research and product understanding
- Google Merchant Center (GMC) for e-commerce advertising
- 3+ years of proven, hands-on experience managing Meta and Google Ads campaigns with measurable ROAS improvements
- Strong understanding of ad account structures, bid strategies, audience funnels, and attribution models
- Highly analytical with a performance-first mindset and ability to turn data into action
- Updated with latest ad tools, trends, and platform policy changes
What We Offer
- Competitive salary with performance-linked incentives
- Opportunity to manage high-budget campaigns with aggressive growth goals
- A fast-paced, results-oriented work environment
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹60,000.00 per month
Application Question(s):
- Do you have experience in both Google ads and Meta ads?
Work Location: In person
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