Experience: 2–5 Years
Industry: Digital Marketing / Ecommerce / Lead Generation
Job Summary:
We are looking for a results-driven Performance Marketing Expert to manage and optimize paid ad campaigns on Google Ads and Meta (Facebook & Instagram) platforms. You will be responsible for driving ROI through strategic campaign planning, execution, and ongoing optimization.
Key Responsibilities:
- Campaign Strategy & Execution
- Plan, launch, and manage lead generation, sales, and awareness campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
- Conduct keyword and audience research to build effective targeting strategies.
- Performance Optimization
- Monitor KPIs like ROAS, CPA, CTR, and Conversion Rates to continuously improve performance.
- Conduct A/B testing on creatives, headlines, and landing pages.
- Implement retargeting and lookalike audience strategies.
- Reporting & Analytics
- Prepare weekly/monthly performance reports using tools like Google Analytics, Google Data Studio, or Meta Ads Manager.
- Provide insights and strategic recommendations based on data.
- Budget Management
- Manage campaign budgets effectively to maximize ROI.
- Forecast and allocate monthly ad spends with performance goals in mind.
- Creative Coordination
- Collaborate with design and content teams for ad creatives and landing page improvements.
Requirements:
- 2+ years of hands-on experience managing performance ads on Google and Meta platforms.
- Strong understanding of Google Ads Manager, Meta Business Suite, Google Analytics, UTM tracking, etc.
- Proven track record of meeting performance KPIs and generating leads/sales via paid ads.
- Familiar with landing page optimization and funnel-based advertising.
- Strong analytical and problem-solving skills.
- Google Ads and/or Meta Blueprint certifications preferred.
Nice to Have:
- Experience with tools like Google Tag Manager, Hotjar, SEMrush, or Ahrefs.
- Prior experience in e-commerce, SaaS, or high-ticket lead generation.
*
Salary: Perks: Flexible working hours, performance bonuses, remote option, certification support.
Job Type: Full-time
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: In person
नौकरी रिपोर्ट करें
