Paid Media Executive

Key Responsibilities:

• Campaign Strategy: Develop and implement paid social media strategies to achieve business objectives, including lead generation, traffic, brand awareness, and sales.

• Ad Creation & Optimization: Create engaging, high-converting ad copy, design ideas, and targeting strategies to maximize campaign performance.

• Platform Management: Manage paid campaigns on social platforms such as Facebook Ads Manager, Instagram, TikTok Ads.

• Budget Management: Oversee advertising budgets, ensuring optimal spend and return on investment (ROI) across all campaigns.

• Performance Analysis: Regularly monitor campaign performance, analyze key metrics, and report on results to ensure continuous improvement and alignment with business goals.

• A/B Testing: Run A/B tests for ad creatives, targeting, and bidding strategies to optimize campaign performance.

• Collaboration: Work closely with the content, creative, and analytics teams to ensure that paid ads align with overall marketing strategy and brand messaging.

• Market Research: Stay up to date on social media trends, platform updates, and new advertising features to maximize campaign impact.

• Compliance & Best Practices: Ensure all campaigns adhere to social media platform guidelines, legal requirements, and internal policies.

Qualifications:

• Experience: 2-4 years of experience in social media advertising or digital marketing, with a strong focus on paid social media campaigns.

• Skills:
• Proficiency in Facebook Ads Manager, Instagram Ads, TikTok Ads, and Google Ads (if applicable).
• Strong understanding of paid social media metrics, KPIs, and performance reporting.
• Expertise in audience segmentation, targeting, and retargeting strategies.
• Ability to write compelling ad copy and work with design teams to create visually appealing content.
• Analytical skills to interpret data and optimize campaigns effectively.
• Knowledge of A/B testing and conversion rate optimization techniques.
• Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

• Additional Requirements:
• Strong communication and collaboration skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Ability to work under tight deadlines and adapt to changing priorities.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift
• UK shift

Supplemental Pay:

• Performance bonus
• Quarterly bonus
• Yearly bonus

Ability to commute/relocate:

• Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• What was the highest budget you have handled till now?
• What was the highest ROAS and ROI you have achieved till now?
• Have you even handled any International E-commerce social accounts?
• What is your Notice Period?
• What is your current monthly in-hand salary?
• What is your expected in-hand salary?

Experience:

• Social media marketing: 3 years (Required)

Location:

• Noida Sector 62, Noida, Uttar Pradesh (Required)

Work Location: In person