- Plan and execute localized marketing strategies tailored to individual store or regional needs.
- Identify community engagement opportunities, such as events, sponsorships, and partnerships with schools, clubs, and local organizations.
- Drive footfall to retail stores through promotions, activations, and outreach programs.
- Work with store managers to understand specific business needs and customize campaigns accordingly.
- Manage local advertising channels, including outdoor, flyers, local radio, newspapers, and geo-targeted digital ads.
- Coordinate in-store events, product launches, and seasonal promotions.
- Build and maintain relationships with local vendors, influencers, and marketing partners.
- Monitor and analyze LSM campaign performance; report on ROI, footfall impact, and customer engagement.
- Collaborate with the central marketing team to align LSM activities with the brand’s overall strategy.
- Ensure brand consistency across all local campaigns and store-level touchpoints.
Job Type: Full-time
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Health insurance
Work Location: In person
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