Who are we?
Payatu is a GPTW certified company where we strive to create a culture of excellence, growth and innovation that empowers our employees to reach new heights in their careers. We are young and passionate folks driven by the power of the latest and innovative technologies in IoT, AI/ML, Blockchain, and many other advanced technologies. We are on the mission of making Cyberworld safe for every organization, product, and individual.
Who are you?
You are a charismatic young creative hustler who loves to learn and grow. You realize that business is more about helping a customer and solving their problem than only making a profit. You want to grow your career in the hyper-growing IT / Cybersecurity industry.
Your everyday work will look like:
-Conduct keyword research and competitor analysis to identify high-value search terms and topics relevant to B2B cybersecurity and consulting services. -Optimize on-page SEO elements such as meta tags, headers, internal linking, schema markup, and content structure for improved search visibility. -Support content creation and optimization by collaborating with subject matter experts to develop SEO-friendly blogs, landing pages, case studies, and whitepapers. -Execute technical SEO tasks including site audits, fixing crawl errors, enhancing page speed, ensuring mobile-friendliness, and maintaining website security. -Monitor and analyze website performance using tools like Google Analytics, Search Console, or Ahrefs, and prepare regular reports on rankings, traffic, and engagement. -Implement Answer Engine Optimization (AEO) strategies to improve visibility in featured snippets, answer boxes, and voice search results. -Stay updated with the latest SEO, AEO, and cybersecurity trends and share actionable insights with the team. -Collaborate with web development and content teams to ensure seamless SEO integration and optimal website architecture. Additional: -Basic understanding of content management systems (e.g., WordPress) and HTML/CSS -Interest in cybersecurity and willingness to learn industry-specific terminology
Eligibility Criteria:
-Currently pursuing or recently completed a degree in Marketing, Communications, or a related field. -Strong interest in digital marketing and a desire to learn and grow in this field. -Familiarity with social media platforms, content management systems, and email marketing tools. -Excellent written and verbal communication skills. -Strong attention to detail and ability to multitask. -Analytical mindset with the ability to interpret data and identify actionable insights. -Strong research skills for understanding search intent and industry trends.
-Create and optimize technical and business content. -Attention to detail and organization for managing multiple tasks/projects simultaneously. -Proactive approach and eagerness to learn especially in the fast-evolving fields of SEO and cybersecurity. -Ability to work collaboratively with cross-functional teams and adapt to a dynamic consulting environment. -Creativity in problem-solving and in proposing new ideas for digital growth and engagement
Tool Knowledge:
Proficiency or familiarity with -Google Analytics, Google Search Console.
-Ahrefs, or similar SEO tools.
-Basic CMS usage (e.g., WordPress)
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