Key Responsibilities:
● Contribute to the development and execution of comprehensive marketing plans to drive enrollment in cybersecurity courses and programs.
● Identify target markets and develop strategies to reach prospective students, professionals, and corporate clients.
● Create compelling content to showcase the academy's expertise and offerings in the cybersecurity domain.
● Coordinate and execute marketing campaigns across various channels, focusing on digital platforms, industry events, and partnerships.
● Establish and maintain relationships with industry influencers, educational institutions, and potential corporate partners to expand the academy's reach and collaborations.
● Collaborate with internal teams to ensure alignment of marketing efforts with course offerings and industry trends.
● Monitor campaign performance using analytics tools to optimise marketing strategies and improve conversion rates.
● Prepare regular reports on marketing KPIs, including student enrollments, leads generated, and conversion rates.
● Creating development plans and forecasting revenue targets and growth projections.
● Identifying market opportunities through meetings, networking and other channels
● Conduct comprehensive market research and competitive analysis to identify opportunities, threats, and industry trends. Present these findings to management to inform strategy development.
● Liaising with Management to develop marketing strategies.
● Create proposals and implement payment systems within agreements.
● Prepare presentations and marketing plans for new clients.
● Develop a market visit itinerary and conduct visits according to the schedule.
● Work diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
● Develop marketing strategies for higher marketing penetration and achievement of business growth.
● The position entails periodic travel for meetings, client interactions, event coordination, and conducting market research.
● Additional duties may be introduced as needed, in accordance with the organisation's requirements.
Job Type: Full-time
Pay: ₹15,000.00 - ₹22,000.00 per month
Benefits:
- Cell phone reimbursement
Language:
- English (Preferred)
Work Location: In person