Key Responsibilities
* Market Development & Lead Generation:
* Identify, target, and convert hospitals, clinics, and diagnostic centers into potential
clients.
* Develop marketing strategies tailored to healthcare institutions undergoing NABH
accreditation.
* Build and maintain relationships with hospital management, accreditation
consultants, and decision-makers.
* Product & Service Promotion:
* Promote healthcare IT products such as HMS, EMR, LIMS, and accreditation
support software.
* Present product demos, explain compliance features (NABH, NABL, ABDM),
and highlight ROI.
* Support sales with marketing materials, proposals, and client presentations.
Accreditation Knowledge & Client Support
* Guide hospitals about NABH requirements and the role of IT in achieving
compliance.
* Bridge communication between technical teams and healthcare administrators.
* Prepare content for workshops, training programs, and awareness campaigns on
NABH digital compliance.
Digital & Offline Marketing
* Execute targeted campaigns across digital platforms (LinkedIn, healthcare
forums, webinars).
* Represent the company at conferences, trade shows, and hospital networking
events.
* Monitor competitor strategies and market trends to refine positioning.
Qualifications & Skills:
* Bachelor’s degree in Marketing, Healthcare Management, or Business
Administration (MBA preferred).
* Minimum 2–4 years of experience in healthcare marketing, hospital consultancy, or
medical software.
* Knowledge of NABH accreditation processes, healthcare compliance, and hospital
operations.
* Strong communication, presentation, and relationship-building skills.
* Familiarity with healthcare IT solutions (HMS, EMR, LIMS, Accreditation Software).
* Proficiency in digital marketing tools and MS Office/CRM applications.
* Ability to work independently with a results-oriented mindset.
Key Attributes:
* Professional business etiquette and negotiation skills.
* Passion for healthcare quality and digital transformation.
* Ability to translate technical features into business value for hospitals.
* Willingness to travel for client meetings and hospital visits.
Compensation & Benefits:
* Competitive salary with performance-based incentives.
* Professional development and NABH training support.
* Opportunity to grow with a fast-scaling healthcare IT and consultancy firm.
Job Type: Full-time
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Language:
- English (Preferred)
Work Location: In person
