Marketing Executive

• Plan, execute, and optimize performance-driven digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.

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  Manage SEO/SEM strategies and improve website traffic and search rankings.

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  Oversee email marketing campaigns, landing pages, and lead generation activities.

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  Analyze campaign performance using tools like Google Analytics, and provide actionable insights to improve ROI.

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  Coordinate with designers and content writers to create high-performing ad creatives and digital assets.

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  Monitor digital trends and industry best practices to innovate strategies.

• Support in developing brand positioning, messaging, and tone of voice across internal and external channels.

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  Ensure consistency of brand identity across all media and communication touchpoints.

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  Assist in creating impactful brand stories, brochures, presentations, and marketing collateral.

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  Coordinate internal communication efforts, product launches, and brand activation events.

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  Contribute to corporate storytelling and employer branding initiatives.

Requirements

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  Bachelor’s / Master's degree in Marketing, Communications, Business, or a related field.

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  Minimum 2 years of hands-on experience in digital marketing and branding/communications.

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  Strong working knowledge of tools like Google Ads, Google Analytics, HubSpot, etc.

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  Solid understanding of SEO, SEM, content marketing, and social media strategies.

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  Excellent written and verbal communication skills.

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  Ability to work collaboratively with cross-functional teams and manage multiple projects.

• Experience in using design tools like Canva, Adobe Photoshop, or similar.

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  Exposure to video marketing, or event branding.

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  Certifications in digital marketing (Google, HubSpot, Meta, etc.).

Benefits

• Competitive compensation package.
  
• Excellent growth opportunities in a dynamic, innovative work environment.
  
• Professional development and learning support.