Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
We are seeking a data-driven and process-oriented Partner Marketing Operations & Analytics leader to join our growing marketing team. In this role, you will be the operational backbone of our partner marketing engine, enabling scale, accountability, and actionable insights across global partner programs. You'll drive systems, programs, reporting, budgeting, and campaign optimization for high-impact go-to-market collaboration with strategic partners, resellers, and alliances.
Key Responsibilities
Marketing Operations:
Build and manage scalable partner marketing processes, systems, and workflows.
Ensure seamless project management of co-marketing programs (MDF, campaigns, events, joint launches) through automation and templates.
Collaborate with channel sales, finance, and global marketing teams to ensure alignment on partner programs and operations.
Analytics & Reporting:
Own end-to-end analytics for partner marketing—tracking performance of campaigns, ROI of MDF investments, pipeline influence, and partner-sourced metrics.
Create and maintain dashboards that measure program effectiveness, attribution, and funnel conversions by region and by Business segment
Present actionable insights and recommendations to senior stakeholders across marketing, partnerships, and sales.
Budget & Compliance:
Manage partner marketing budgets, co-op/MDF allocation, usage tracking, and reporting.
Ensure data integrity, partner compliance, and accurate documentation of activities for internal and external audits.
Tech Stack Ownership:
Act as the power user for marketing tools such as Allbound, PMC, Power BI, Marketo, Salesforce, and other MDF platforms.
Drive enhancements and integrations to support scale and improve partner experience.
Cross-Functional Collaboration:
Work closely with regional marketing, partner enablement, and operations teams to align metrics and drive consistency.
Support partner communications with insights, success stories, program outcomes, effectiveness, and reporting deliverables.
Qualifications
8–10 years of experience in marketing operations, partner/channel marketing, or marketing analytics roles.
Strong analytical background with fluency in CRM (Salesforce), marketing automation (Marketo, HubSpot), and BI tools (Tableau, Power BI).
Demonstrated experience supporting or scaling partner programs and understanding of MDF/co-marketing execution.
Proven ability to synthesize complex data into clear, actionable insights.
Detail-oriented with strong project management skills and the ability to manage multiple initiatives simultaneously.
Excellent communication and stakeholder management skills.
Experience working in B2B SaaS, technology, or partner ecosystem environments is a plus.
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.