Manager II , Product Platform
Location : India
ABOUT US
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
- Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
- Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
Role Description
About the Role:
As a Senior Manager, Platform Product (Loyalty & Rewards), you'll own the domain services that drive customer engagement, retention, and value maximization throughout the customer journey. This role focuses on building sophisticated yet flexible loyalty engines, rewards management systems, gamification platforms, and customer value management capabilities that operate as pure domain services. You will be responsible for creating intelligent systems that understand customer behavior, predict lifecycle events, and enable dynamic engagement strategies while maintaining clear domain boundaries and providing stable APIs for journey orchestration.
Responsibilities:
- Loyalty Domain Strategy: Define and execute the strategic vision for loyalty and rewards domain services, focusing on creating flexible, configurable systems that drive customer engagement and retention across diverse telco markets and customer segments.
- Rewards Engine Architecture: Design and evolve sophisticated rewards calculation engines that support multiple reward types (points, cashback, free services, partner vouchers), tiered loyalty programs, milestone-based rewards, and complex earning/burning logic without workflow dependencies.
- Customer Value Management: Build advanced CVM capabilities including predictive churn modeling, customer lifetime value calculation, propensity scoring, next-best-action engines, and dynamic segmentation services that enable personalized engagement strategies.
- Gamification Platform: Create comprehensive gamification services including quest systems, achievement tracking, leaderboards, progress mechanics, and social engagement features that drive app usage and customer stickiness across telco platforms.
- Behavioral Analytics Services: Design domain services that capture, analyze, and act on customer behavioral data including usage patterns, engagement metrics, app interactions, and lifecycle indicators to power intelligent retention and upsell strategies.
- Dynamic Offers Engine: Build sophisticated offer management systems that create personalized, contextual offers based on customer segments, lifecycle stage, usage patterns, and predictive models. Ensure offers integrate seamlessly with pricing and billing domains.
- Referral & Advocacy Programs: Design comprehensive referral management systems that track referral networks, calculate rewards, manage multi-tier incentives, and drive viral growth loops while maintaining accurate attribution and fraud prevention.
- Partnership Rewards Integration: Create flexible APIs that enable integration with external loyalty partners, coalition programs, and third-party reward providers. Build settlement and reconciliation capabilities for complex partnership reward structures.
- Retention & Win-back Services: Develop intelligent retention engines that identify at-risk customers, trigger appropriate interventions, manage retention offers, and track success metrics. Include win-back campaigns for churned customers.
- Customer Journey Intelligence: Build services that understand and predict customer journey progression, identify friction points, recommend engagement strategies, and measure the impact of loyalty interventions on customer lifecycle outcomes.
- Real-time Personalization: Design real-time decisioning engines that power personalized experiences across mobile apps, web portals, and customer service interactions based on loyalty status, behavior patterns, and preferences.
- Compliance & Governance: Ensure loyalty and rewards domain services comply with local regulations regarding promotional activities, data usage, tax implications, and consumer protection laws across different markets.
- Domain Event Publishing: Design and implement loyalty domain events (rewards earned, milestones achieved, segments changed) that enable other domains and journey orchestration to react appropriately while maintaining loose coupling.
Job Requirements:
- 12+ years of experience in product management with deep expertise in loyalty programs, customer value management, and behavioral analytics, preferably in telecommunications, retail, fintech, or large-scale consumer platforms.
- Bachelor's degree required; advanced degree in Marketing, Data Science, Computer Science, or Business preferred.
- Loyalty Program Expertise: Extensive experience designing and operating complex loyalty programs including points systems, tiered programs, coalition loyalty, and partnership rewards. Understanding of loyalty economics and program ROI optimization.
- Customer Analytics Mastery: Strong background in customer analytics, predictive modeling, churn prediction, lifetime value calculation, and segmentation strategies. Experience with machine learning applications in customer management.
- Behavioral Science Knowledge: Understanding of customer psychology, behavioral economics, gamification principles, and engagement mechanics. Experience applying these concepts to digital product experiences.
- Domain Architecture Skills: Deep understanding of domain-driven design, event-driven architectures, and building composable business capabilities. Experience creating domain services that are both powerful and maintainable.
- Real-time Systems Experience: Knowledge of real-time decisioning engines, personalization platforms, and high-performance recommendation systems. Understanding of streaming data architectures and event processing.
- Telco Industry Knowledge: Understanding of telecommunications customer lifecycle challenges, telco-specific engagement strategies, and regulatory requirements for promotional activities in telco contexts.
- Data Platform Integration: Experience with customer data platforms, data lakes, and analytics infrastructure. Understanding of privacy-compliant data usage and consent management for behavioral analytics.
- Partnership Management: Experience with loyalty coalition programs, third-party integrations, and complex partnership reward structures. Understanding of revenue sharing and settlement mechanisms.
- Technical Collaboration: Strong technical foundation to work effectively with data science, engineering, and analytics teams on complex algorithmic and system design challenges.
- Agile Product Development: Expert in Agile methodologies with experience leading cross-functional teams through complex product development cycles. Ability to balance innovation with platform stability.
- Performance Measurement: Strong analytical skills to define domain metrics, measure program effectiveness, and optimize loyalty program performance. Experience with A/B testing and experimentation frameworks.
- Stakeholder Communication: Excellent communication skills to explain complex loyalty concepts to business stakeholders, present program performance to executives, and collaborate with regional teams across diverse markets.
Benefits / What is on offer
We provide a great environment and platform for employees to build their career. In this role, you can expect:
- Unique opportunity to be a part of innovating the telecommunications industry.
- Once in a lifetime chance to help shape a brand from the ground up.
- Exposure to the fast-paced world of high-tech start-ups.
- Attractive experience and compensation.
- Working with passionate, smart and driven colleagues in a vibrant environment.
- Get continuous mentoring to fast-track your career.
Circles.Life is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
Join us and be instrumental in shaping the future of Circles.X!
