We’re seeking a dynamic Influencer Marketing Specialist to build, manage, and grow our influencer and creator ecosystem across platforms. You’ll play a key role in boosting brand awareness, credibility, and sales by strategically collaborating with content creators, beauty experts, and nano/micro influencers to promote our brands – Epitight, Cozitis, and Niconi.
Key Responsibilities:
Influencer Partnerships
- Identify, onboard, and manage relationships with influencers, dermatologists, beauty creators, and key opinion leaders (KOLs).
- Develop creative influencer briefs and campaigns aligned with brand messaging.
- Negotiate collaborations (barter & paid) and ensure timely content delivery.
Campaign Planning & Execution
- Plan monthly influencer campaigns in sync with product launches, seasonal promotions, and social media strategy.
- Track influencer performance using metrics like reach, engagement, conversions, and ROI.
- Ensure content quality and brand alignment across platforms (Instagram, YouTube, etc.).
Performance & Reporting
- Maintain an updated influencer database with performance records and campaign history.
- Prepare campaign reports, analyze results, and optimize future strategies.
- Explore affiliate or referral-based programs to track influencer-led sales.
Key Requirements:
- 1–4 years of experience in influencer marketing or talent management (beauty/FMCG preferred).
- Strong knowledge of Instagram, YouTube, and content trends in the beauty and lifestyle space.
- Excellent communication, negotiation, and coordination skills.
- Passion for skincare, haircare, and content-driven brand building.
Job Types: Full-time, Permanent, Fresher
Pay: ₹13,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
Schedule:
- Day shift
Ability to commute/relocate:
- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- What is your current CTC?
Experience:
- Social media marketing: 1 year (Preferred)
Location:
- Mumbai, Maharashtra (Preferred)
Work Location: In person
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