Location:
Coimbatore, TN, IN
Areas of Work: Sales & Marketing
Job Id: 13299
External Job Description
The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of Floor coating products in project sales segments in defined geography through lead identification, co-ordination for site sampling, Lead conversion and co-ordination for product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives
Business objectives
Market Development
• Identification of large new accounts / upcoming projects, followed by mapping of product needs and decision centers, and concluding with approvals and business generation • Tracking of competition and timely formulation and implementation of tactics to protect and expand market footprint • Detailed competition mapping and awareness of their progress on a site to site basis. • Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance • Brief about products and systems with Specifiers and Consultants to generate business Training • Identify and support clients on practical application of Flooring products at regular intervals • Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence • Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market • Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives • Integrate with Research and Technology function for new product development based on feedback of product trends in the market.
- Identify, index and review market potential for Floor coating products in Project Sales (Geography and Key Accounts)
Market Development
• Identification of large new accounts / upcoming projects, followed by mapping of product needs and decision centers, and concluding with approvals and business generation • Tracking of competition and timely formulation and implementation of tactics to protect and expand market footprint • Detailed competition mapping and awareness of their progress on a site to site basis. • Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance • Brief about products and systems with Specifiers and Consultants to generate business Training • Identify and support clients on practical application of Flooring products at regular intervals • Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence • Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market • Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives • Integrate with Research and Technology function for new product development based on feedback of product trends in the market.
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