About Us: At Softmore IT Solutions, we empower businesses in the USA and Canada to achieve their online goals through innovative website development and comprehensive digital marketing strategies. We're passionate about delivering measurable results for our clients, and our team thrives on creativity, data-driven decisions, and a collaborative spirit.
The Opportunity: We are seeking a highly skilled and results-oriented Email Marketing Specialist to join our dynamic team. This role is crucial in developing and executing effective email campaigns that drive engagement, generate leads, and nurture relationships for our clients across various industries in the US and Canadian markets. If you have a proven track record of crafting compelling email content, optimizing for conversions, and understanding the nuances of the North American audience, we want to hear from you!
Key Responsibilities:
- Strategy Development: Develop comprehensive email marketing strategies for diverse clients, aligning with their specific business objectives and target audiences in the USA and Canada.
- Campaign Execution: Design, build, and launch a variety of email campaigns including newsletters, promotional emails, automated sequences (welcome, abandoned cart, nurture), re-engagement campaigns, and more.
- Content Creation: Write compelling, clear, and concise email copy that resonates with US and Canadian audiences, drives action, and reflects client brand voices.
- Audience Segmentation: Implement advanced audience segmentation strategies to ensure highly targeted and personalized email delivery.
- A/B Testing & Optimization: Continuously A/B test subject lines, body copy, calls-to-action, send times, and other elements to optimize open rates, click-through rates, and conversion rates.
- Performance Analysis & Reporting: Monitor, analyze, and report on key email marketing metrics (e.g., deliverability, open rate, CTR, conversion rate, ROI). Provide actionable insights and recommendations for improvement.
- Platform Management: Proficiently use various email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Constant Contact – list any specific ones you prefer).
- Compliance: Ensure all email marketing activities comply with CAN-SPAM, CASL, and other relevant data privacy regulations in the USA and Canada.
- Collaboration: Work closely with our SEO, PPC, social media, content, and web development teams to ensure integrated digital marketing efforts.
Qualifications:
- Experience: 2+ years of dedicated experience in email marketing, preferably within an agency setting or working with multiple clients.
- Market Knowledge: Demonstrated understanding of consumer behavior, cultural nuances, and market trends within the USA and Canada.
- Analytical Skills: Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Communication: Exceptional written and verbal communication skills in English, with a strong emphasis on persuasive copywriting.
- Attention to Detail: Meticulous attention to detail and a commitment to producing high-quality work.
- Self-Motivated: Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
Job Type: Full-time
Pay: ₹10,248.53 - ₹18,000.00 per month
Schedule:
- Day shift
Language:
- English (Preferred)
Work Location: In person