Job Title: Digital & Social Media Marketing Executive (AI-Driven Organic Growth)
Location: Work From Home
Company: UptoSkills
About UptoSkills
UptoSkills is India’s one-stop platform for college students, faculties, job seekers, and corporates, offering internships, competitions, skill programs, assessments, and career opportunities. Our podcast The UptoSkills Podcast Show brings academia and industry together with stories that inspire and guide the next generation.
We’re looking for someone who can use creativity + AI tools to grow our social presence without paid ads.
Why This Role is Special
- 100% organic growth — no ad spend, only smart strategies.
- Hands-on with AI tools for content creation, editing, and analytics.
- Focused on 18–25-year-old Indian college students.
- You’ll turn our podcast into a viral content engine.
- Write scripts & hooks for podcasts, reels, and posts using AI writing tools (ChatGPT, Jasper, Copy.ai)
- Edit long podcasts into high-performing shorts using AI video editors (OpusClip, Descript, CapCut AI).
- Grow our Instagram, YouTube Shorts, and LinkedIn organically using trend analysis tools (Glasp, VidIQ, TubeBuddy).
- Run creative campaigns designed with AI-based design tools (Canva Magic, Figma AI, Leonardo.ai).
- Track performance using AI analytics tools (Notion AI dashboards, Google Analytics with AI insights).
Key Responsibilities
- Identify and repurpose viral moments from the UptoSkills Podcast Show.
- Create short-form videos with eye-catching captions, trending sounds, and AI-generated graphics.
- Post consistently across Instagram, YouTube, and LinkedIn.
- Use AI to predict trends and optimize posting times.
- Collaborate with student influencers to expand reach organically.
- Monitor growth metrics and fine-tune strategies using AI-powered analytics.
We’re Looking For Someone Who
- Knows 1–3 years of social media marketing or content creation.
- Has hands-on experience with free AI tools for editing, scripting, and analytics.
- Understands Gen Z humor, Indian college culture, and viral content psychology.
- Can edit quickly and creatively using AI + manual touch.
- Believes in data-driven, organic growth instead of paid ads.
Bonus Points If You
- Have scaled accounts organically to 100K+ followers.
- Have edited podcasts for creators or brands before.
- Can research and adapt global viral trends for Indian audiences using AI.
What’s In It For You
- Creative freedom to experiment with AI tools and new growth tactics.
- Be the brain behind lakhs of followers without a marketing budget.
- Work in a fast-growing, youth-focused, and collaborative environment.
Job Type: Full-time
Pay: ₹10,000.00 - ₹40,000.00 per month
Benefits:
- Work from home
Work Location: Remote
