-Must be proficient in handling Google ads, LinkedIn ads
and Instagram ads.
-Efficiency in analytical tools and reporting.
-Capable of planning digital marketing campaigns,
including web, SEO/SEM, email, social media and display advertising
-Manage our social media presence across all digital
channels
-Ability to measure and report on the performance of all
digital marketing campaigns
-Design, build and maintain our social media presence
-Measure and report the performance of all digital
marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and
performance based on the insights
-Brainstorm new and creative growth strategies
-Plan, execute, and measure experiments and conversion
tests
-Collaborate with internal teams to create landing pages
and optimize user experience
-Utilize the strong analytical ability to evaluate
end-to-end customer experience across multiple channels and customer touchpoints
-Evaluate emerging technologies. Provide thought
leadership and perspective for adoption where appropriate
Requirements
-Bachelor’s or Master’s degree in marketing or a related
field
-Proven experience in digital marketing
-Demonstrable experience leading and managing SEO/SEM,
marketing database, email, social media and/or display advertising campaigns
-Highly creative with experience in identifying target
audiences and devising digital campaigns.
-Up-to-date with the latest trends and best practices in
online marketing and measurement
