Job Overview:
We are seeking a highly skilled Digital Marketing Specialist (Meta) to spearhead our digital marketing initiatives worldwide. This role involves managing and optimizing our digital marketing activities, focusing on promoting our proprietary software products. The ideal candidate will possess a deep understanding of current digital marketing trends and have a proven track record in handling various digital advertising platforms like Meta, LinkedIn etc.
Key Responsibilities:
- Digital Marketing Management: Oversee and execute digital marketing strategies across global markets, ensuring alignment with company goals and brand identity.
- Campaign Optimization: Regularly optimize paid advertising campaigns on platforms like Google AdWords, Facebook, and Instagram. Focus on retargeting, cost optimization, and achieving high conversion rates. Analyze ROI by country and region to make data-driven adjustments.
- Content Development: Create compelling and SEO-friendly content, including blogs, posters, and articles, using advanced tools like ChatGPT. Ensure content is engaging and relevant to our target audience.
- Social Media Collaboration: Form strategic alliances with social media influencers to promote and highlight our products, enhancing brand awareness and reach.
- Sales Collaboration: Work closely with the Sales Team to evaluate the effectiveness of various digital marketing campaigns, focusing on conversion rates and customer engagement.
Skills and Qualifications:
- Candidates must have experience in Meta platform not less than 2 years.
- Excellent communication skills in English, both written and verbal.
- Strong understanding of the latest trends in the digital marketing industry and especially Meta platform.
- Experience in managing Social media and Meta with a focus on retargeting, cost optimization, and high conversion rates.
Educational Qualifications:
- Bachelor's degree in Marketing, Communications, or Diploma in a related field. Relevant experience may be considered in lieu of formal education.
Experience:
- Minimum 2 years of experience in digital marketing required.
We offer a dynamic work environment, competitive salary, and the opportunity to be a part of a forward-thinking team. If you are passionate about digital marketing and excited about driving growth for innovative software products, we would love to hear from you.
Job Type: Full-time
Job Type: Full-time
Pay: ₹18,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
Work Location: In person