Digital Marketing Expert

Digital Marketing Expert

Innovative Glance aims to empower businesses in the online marketplace through cutting-edge digital marketing solutions. As we expand, we’re searching for a skilled Digital Marketing Specialist, emphasizing expertise in Search Engine Optimization (SEO) and Social Media Marketing (SMM).

Job Description:

As a Digital Marketing Specialist with a focus on SEO, you will play a crucial role in driving organic traffic and improving the online visibility of our clients’ websites. You will be responsible for developing and executing SEO strategies, conducting keyword research, optimizing website content, analyzing data, and implementing on-page and off-page optimization techniques. Your expertise in SEO will contribute to the overall success of our digital marketing campaigns and ensure our clients’ websites rank prominently in search engine results pages (SERPs).

Responsibilities:

• Develop and implement effective SEO strategies to improve organic search rankings and drive qualified traffic to clients’ websites.
• Conduct comprehensive keyword research to identify high-impact and relevant keywords that align with clients’ goals.
• Optimize website content, including web pages, blog posts, meta tags, headers, and images, to improve search engine visibility and user experience.
• Perform technical SEO audits to identify and resolve website issues that may impact search engine rankings, such as crawlability, indexability, and site speed.
• Monitor and analyze website performance using SEO tools and Google Analytics, providing insights and recommendations for continuous improvement.
• Plan and execute off-page optimization strategies, including link building, content outreach, and social media engagement to increase brand visibility and domain authority.
• Stay up to date with the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies are innovative and effective.
• Collaborate with cross-functional teams, including content creators, web developers, and graphic designers, to align SEO strategies with overall digital marketing campaigns.
• Generate regular reports on SEO performance, keyword rankings, website traffic, and other relevant metrics to showcase the impact of SEO efforts and demonstrate ROI to clients.
• Continuously test and optimize SEO strategies to drive continuous improvement and achieve business objectives.

Qualifications:

• Proven work experience as a Digital Marketing Specialist with a strong focus on SEO.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
• Experience with keyword research and analysis, on-page and off-page optimization, technical SEO, and SEO audits.
• Familiarity with HTML, CSS, and website development principles.
• Strong analytical skills and the ability to interpret complex data to make informed decisions and recommendations.
• Excellent written and verbal communication skills, with the ability to present data-driven insights to stakeholders and clients.
• Results-oriented mindset with a focus on achieving measurable outcomes and delivering value to clients.
• Creative thinking and problem-solving abilities to develop innovative SEO strategies.
• Self-motivated and proactive approach to staying updated with industry trends and changes in search engine algorithms.

At Innovative Glance, join our team as a Digital Marketing Specialist with a focus on SEO and make a significant impact on our clients’ online success. Apply now and be part of an innovative and collaborative environment where your skills and expertise will be valued and recognized.