About the Role:
We are looking for a results-driven Digital Marketing Executive with a solid background in Direct-to-Consumer (D2C)marketing. The ideal candidate must have demonstrated experience in handling performance marketing campaigns with significant budgets, scaling brands, and driving conversions. This is a high-impact role that requires strategic thinking, analytical skills, and hands-on execution.
Key Responsibilities:
- Paid Ads Management:
- Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads.
- Strategically allocate and manage budgets of ₹10 Lakhs or more per month to achieve ROI and CPA targets.
- Perform A/B testing, creative iteration, and audience segmentation to improve campaign outcomes.
- D2C Growth Strategy:
- Design and implement digital marketing strategies to scale D2C brands effectively.
- Work closely with the design, content, and tech teams to ensure a smooth customer journey and high-converting funnels.
- Conversion Rate Optimization:
- Analyze website and campaign data to identify bottlenecks in conversion.
- Propose and implement changes to increase landing page effectiveness, CTR, and CVR.
- Analytics & Reporting:
- Use tools such as Google Analytics, Meta Ads Manager, Google Tag Manager, and others to monitor KPIs and track campaign performance.
- Create weekly and monthly reports outlining key metrics, insights, and actionable recommendations.
- Compliance & Industry Standards:
- Stay updated with latest ad policies and platform guidelines on Meta and Google to ensure compliance.
- Monitor industry trends, algorithm changes, and best practices to maintain a competitive edge.
Required Skills & Qualifications:
- Proven experience running paid campaigns on Meta and Google for D2C brands.
- Experience managing marketing budgets of ₹10 Lakhs/month or higher.
- Strong analytical skills with proficiency in tools like Google Analytics, Google Data Studio, Excel/Sheets.
- Knowledge of conversion optimization techniques and sales funnel strategy.
- Solid understanding of latest digital marketing trends, privacy guidelines (e.g., iOS14+ changes), and ad policies.
- Ability to manage multiple campaigns and initiatives simultaneously in a fast-paced environment.
Good to Have:
- Familiarity with email/SMS marketing, influencer collaborations, or affiliate marketing.
- Prior experience with Shopify or other D2C platforms.
- Creative mindset to brainstorm and test new messaging and visual strategies.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Application Question(s):
- What is your current CTC ?
- What is your expected CTC ?
- What is your notice period ? (We are looking for immediate joiner)
Work Location: In person
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