Overview: Drive our online presence for Shri Lakshmi Steel Suppliers (Durastrong) by creating engaging content, managing campaigns, leveraging AI tools, and growing our audience across social platforms.
Key Responsibilities:
- Content Strategy & Creation
- Develop clear, engaging posts for Facebook, Instagram, LinkedIn, YouTube and other channels
- Use AI tools (ChatGPT, Jasper, Lumen5) for ideation, captions and A/B testing
- Plan and maintain a monthly content calendar; ensure timely publishing
- Community & Reputation Management
- Monitor comments, messages and reviews daily; respond promptly
- Flag potential PR issues and draft holding statements
- Foster relationships with followers, industry influencers and partners
- Paid Media & Campaigns
- Plan, set up and optimise Google Ads, Meta Ads and LinkedIn Ads
- Define clear objectives, target audiences and budgets with managers
- Track CTR, conversions, cost per lead and ROI; report insights
- Influencer & Partnership Outreach
- Identify relevant micro‑influencers and industry blogs
- Coordinate content collaborations and track performance
- Analytics & Reporting
- Monitor reach, engagement, follower growth and website traffic from social
- Prepare concise weekly/monthly reports with charts and recommendations
- Use platform insights and Google Analytics for data‑driven decisions
- SEO & Website Coordination
- Work with web team to optimise social content and blog posts for search
- Ensure meta tags, keywords and CTAs align with SEO best practices
- Email & Newsletter Support
- Repurpose top social content into newsletter snippets
- Track open rates and click‑throughs; suggest improvements
- Google Business Profile Management
- Maintain profile accuracy, upload updates and manage customer reviews
- Tool Management & Innovation
- Use scheduling/analytics tools (Hootsuite, Zoho Social) to streamline work
- Basic graphic/video editing skills (Canva, Photoshop, Premiere Pro)
- Proactively explore new AI or automation tools to boost efficiency
- Collaboration & Continuous Learning
- Work closely with Marketing Managers, design and sales teams on briefs
- Stay updated on platform features, AI trends and digital best practices
Skills & Qualifications:
- 1–2 years’ experience in social media management or digital advertising
- Hands‑on with AI‑driven marketing tools (ChatGPT, Jasper, Lumen5)
- Strong written/verbal communication in simple Indian English
- Data‑driven mindset; comfortable with Google Analytics and platform insights
- Creative problem‑solver with good organisational skills
- Ability to multitask, adapt to feedback and meet deadlines
Desirable:
- Certifications: Google Ads, Meta Blueprint
- Familiarity with SEO fundamentals and email‑marketing tools
- Experience in B2B or industrial marketing
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