Digital Marketing Executive

Digital Marketing Executive Job Description
Experience & Core Requirements
Experience Level:

• 2-3 years of hands-on digital marketing experience
• Proven track record of managing minimum 10 international projects
• Experience working across diverse global markets with understanding of cultural nuances

Language Proficiency:

• Excellent proficiency in English - both written and verbal communication
• Ability to create compelling, culturally-sensitive content for international audiences
• Strong communication skills for global client interaction and cross-cultural team collaboration

SEO & Search Engine Optimization Expertise
On-Page SEO:

• Advanced keyword research and competitive analysis using industry tools
• Meta tag optimization, header tag structuring, and URL optimization
• Content optimization, internal linking strategies, and schema markup implementation
• Technical SEO auditing and website performance optimization

Off-Page SEO:

• Strategic backlink acquisition and authority building
• Guest blogging, influencer outreach, and digital PR campaigns
• Social media engagement for SEO enhancement
• Online reputation management and citation building

AI-Friendly SEO & GEO:

• Expertise in Generative Engine Optimization (GEO) for AI-powered search engines
• Content optimization for ChatGPT, Perplexity, and Google's Search Generative Experience
• Understanding of E-E-A-T principles and AI content preferences
• Voice search optimization and conversational keyword targeting

SEO Audit & Marketing Research:

• Proficiency in comprehensive SEO auditing tools and methodologies
• Experience with SE Ranking, SEMrush, Ahrefs, Moz, Screaming Frog
• Technical website analysis including site speed, mobile optimization, and crawlability
• Competitor analysis and market research capabilities

Social Media Marketing Excellence
Strategic Planning & Execution:

• End-to-end social media management from planning to execution
• Social media content calendar development and campaign coordination
• Multi-platform content strategy across Facebook, Instagram, LinkedIn, Twitter, TikTok
• Community building, engagement management, and social listening

Performance & Analytics:

• Social media analytics and performance optimization
• A/B testing for social media content and campaigns
• ROI measurement and social media campaign reporting

Paid Advertising Expertise
Google Ads Management:

• Hands-on experience with Google Ads campaigns including Search, Display, Performance Max
• Keyword research, bid management, and ad copy optimization
• Conversion tracking, attribution modeling, and campaign optimization
• Budget allocation and ROI management across Google Ads platforms

Meta Ads (Facebook & Instagram):

• Comprehensive Meta Ads experience including campaign setup and optimization
• Advanced audience targeting, custom audiences, and lookalike audiences
• Creative asset management and ad performance testing
• Cross-platform campaign coordination between Google and Meta platforms

Creative & Content Skills
Canva Expertise:

• Advanced proficiency in Canva for marketing asset creation
• Design of social media graphics, marketing materials, and digital assets
• Brand consistency maintenance across all visual content
• Template creation and design workflow optimization

Content Creation:

• Multi-format content development including blogs, videos, infographics
• Storytelling and copywriting for various digital channels
• Content repurposing strategy across platforms
• Visual content creation and graphic design principles

Email & Direct Marketing
Email Marketing Management:

• Comprehensive email marketing experience including strategy and execution
• Email automation flows, segmentation, and personalization
• A/B testing, deliverability optimization, and performance analysis
• Integration with CRM systems and marketing automation platforms

WhatsApp Marketing:

• Strategic WhatsApp Business marketing implementation and management
• WhatsApp automation, chatbot integration, and customer engagement
• Bulk messaging campaigns and segmented audience targeting
• WhatsApp catalog management and payment integration

Analytics & Performance Management
Data Analytics:

• Advanced data analysis and interpretation skills
• Proficiency in Google Analytics 4 (GA4), conversion tracking, and attribution
• Marketing performance dashboards and reporting
• ROI measurement and campaign optimization based on data insights

Market Research:

• Consumer behavior analysis and market research methodologies
• Data collection, analysis, and actionable insight generation
• Competitive analysis and industry trend identification
• Primary and secondary research techniques

Required Tools & Technical Skills
Core Marketing Tools:

• SEO Tools: SEMrush, Ahrefs, Moz, SE Ranking, Screaming Frog
• Analytics: Google Analytics 4, Google Search Console, Data Studio
• Email Marketing: Mailchimp, HubSpot, ActiveCampaign
• Social Media: Buffer, Hootsuite, Later, Sprout Social
• Design: Canva (Advanced)
• PPC Management: Google Ads, Meta Ads Manager, Google Merchant Center

Key Responsibilities
Strategic Planning & Execution:

• Develop and execute comprehensive digital marketing strategies across all channels
• Manage multiple international projects simultaneously with cultural sensitivity
• Coordinate cross-channel campaigns ensuring brand consistency and message alignment

Campaign Management:

• Plan, execute, and optimize integrated marketing campaigns across SEO, PPC, social media, and email
• Manage marketing budgets and allocate resources for maximum ROI
• Create detailed campaign reports with actionable insights and recommendations

Content & Creative Leadership:

• Lead content creation across all digital channels ensuring brand consistency
• Manage design assets and maintain visual brand standards using Canva and other tools
• Develop content calendars and editorial strategies

Performance Analysis & Optimization:

• Monitor and analyze campaign performance across all channels
• Implement data-driven optimizations to improve conversion rates and ROI
• Conduct regular marketing audits and competitive analysis

Job Types: Full-time, Permanent

Pay: ₹20,420.59 - ₹35,640.51 per month

Benefits:

• Health insurance
• Provident Fund