Position Overview: As a Digital Marketing Executive, you will be responsible for supporting the implementation of digital marketing strategies to achieve the company's marketing objectives. Working closely with the Digital Marketing Manager or the Marketing team, your role will involve executing various online marketing activities, managing digital campaigns, and analyzing performance metrics to drive customer engagement and lead generation. Your expertise in digital marketing tools and platforms will be crucial in enhancing the company's online presence and promoting its products or services to the target audience effectively.
Key Responsibilities:
Digital Marketing Campaigns:Assist in the planning, execution, and monitoring of digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing.
Collaborate with the marketing team to develop creative and engaging marketing content that aligns with campaign objectives and brand guidelines.
Social Media Management:Manage the company's social media accounts, including content creation, scheduling, and community engagement.
Monitor social media platforms to track conversations, trends, and feedback from customers, and respond to inquiries or comments when appropriate.
Content Creation and Management:Create and optimize content for digital platforms, such as website blogs, social media posts, email newsletters, and other marketing materials.
Ensure content is compelling, relevant, and SEO-friendly to enhance organic visibility and engage the target audience.
Email Marketing:Support the execution of email marketing campaigns, including the creation of email templates, segmentation, and tracking of email performance metrics.
Collaborate with the marketing team to develop engaging email content and calls-to-action.
Search Engine Optimization (SEO):Assist in optimizing website content and structure to improve organic search rankings and drive targeted traffic.
Conduct keyword research and implement SEO best practices to enhance online visibility.
Paid Advertising:Help manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
Monitor budgets, bids, and ad performance, and provide recommendations for optimization to achieve campaign objectives.
Analytics and Reporting:Track and analyze digital marketing campaign performance using tools like Google Analytics, social media analytics, and marketing automation platforms.
Prepare regular reports with insights on key performance indicators (KPIs) and campaign results.
Market Research and Competitor Analysis:Conduct research on industry trends, customer preferences, and competitors' digital marketing activities to identify opportunities for improvement.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
- Previous experience in digital marketing or related roles is preferred but not always required, as this role can be an entry-level position.
- Familiarity with digital marketing channels, tools, and platforms, including social media, SEO, SEM, email marketing, content management systems, etc.
- Basic knowledge of website analytics tools like Google Analytics and an ability to interpret data to make data-driven decisions.
- Excellent written and verbal communication skills.
- Strong organizational and time management skills, with the ability to manage multiple tasks and deadlines effectively.
- Creative thinking and an eye for detail to contribute to innovative marketing strategies.
- A collaborative mindset, willingness to learn, and adaptability to changing marketing trends and technologies.
As a Digital Marketing Executive, you will play a crucial role in supporting the digital marketing efforts of the organization, contributing to the overall success of marketing campaigns, and helping the company achieve its business objectives in the digital landscape.
Job Types: Full-time, Permanent, Fresher
Pay: ₹10,000.00 - ₹150,000.00 per month
Benefits:
- Internet reimbursement
Work Location: In person