Job Title: D2C Performance Marketing Executive
Location: Ulsoor, Bengaluru (WFO)
Experience: 2–3 Years
Preferred Domain Exposure: Health & Wellness
Role Overview
We are looking for a data-driven and creative D2C Performance Marketing Executive to join our fast-growing team in Bengaluru. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta and Google platforms for our direct-to-consumer (D2C) brand portfolio. You'll work closely with cross-functional teams to drive customer acquisition, improve ROAS, and support overall funnel performance. This is a great opportunity for someone with a strong foundation in performance marketing who is passionate about health, wellness, and making a meaningful impact through digital growth.
Key Responsibilities:
- Plan, execute, and optimize paid ad campaigns across Meta and Google platforms for D2C brands.
- Manage daily budgets, bid strategies, ad placements, and audience targeting to maximize ROAS.
- Collaborate with creative and content teams to develop compelling ad creatives and landing pages.
- Monitor and report on campaign performance, generating actionable insights and recommendations.
- Stay up to date with platform changes, best practices, and emerging tools/technologies.
- Run A/B tests and experiments to continuously improve campaign performance.
- Analyze customer journey data to enhance funnel performance and retention metrics.
Requirements:
- 2–3 years of experience running and scaling campaigns on Meta ads and Google Ads.
- Proven track record of managing significant monthly ad budgets with high ROI.
- Strong analytical skills and comfort with performance data (Google Analytics, GA4, etc.).
- Experience working with D2C brands.
- Familiarity with Shopify, or other D2C tools (preferred).
- Plus: Experience in the health and wellness industry.
Job Types: Full-time, Permanent
Pay: ₹700,000.00 - ₹800,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Day shift
- Monday to Friday
Application Question(s):
- Have you worked in the health and wellness industry or handled campaigns for health-focused products?
- Have you worked for any D2C Brand?
Experience:
- Google Ads: 2 years (Required)
- Facebook Advertising: 2 years (Required)
- Social media marketing: 2 years (Required)
- A/B testing: 2 years (Required)
Work Location: In person
