Job Description
As the Copywriter, you contribute to added customer value, a strong brand and increased sales by securing copy in external and internal communications, securing the tone of voice. You’ll translate, trans-create and produce written content for different marketing and communication activities. You’ll conceptualize, translate, and write copies for different media channels, in close collaboration with Content Coordinator. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work.
You have a passion for fashion, the written language, and the capability to express yourself in a versatile way. You can produce copy, adopt translated copy to adhere to local market and brand guidelines, tone of voice. You are structured and detailed to handle many parallel copy workstreams. You have a strong commercial focus and are insight- and data-driven with proven ability to drive results and work towards goals.
Key responsibilities
You trans-create global and regional communication to local market needs based on global guidelines and brand tone of voice.
Proofread and secure that copy is written, adapted, and translated according to cultural and legal guidelines.
Support local teams with translations when needed, e.g. internal and external communications material.
Play an active role in collaboration with external parties and internal teams to deliver on shared objectives.
Have an interest and keep an eye on competitors, trends, and development in the fashion industry.
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Qualifications
To be successful in the role as Copywriter, you should have a passion for fashion, the written language, and the capability to express yourself in a versatile way. You can produce copy, adopt translated copy to adhere to local market and brand guidelines, tone of voice. You are structured and detailed to handle many parallel copy workstreams. You have a strong commercial focus and are insight- and data-driven with proven ability to drive results and work towards goals.
What you need to succeed:
Copywriting, Journalism or business degree/relevant qualifications.
Full proficiency in written native language and English.
Good understanding of marketing content and to skew the message for different target groups and communication channels with at least 03 years of experience in the above
Be able to create copy at a high pace at high quality.
Robust organizational skills with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively.
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Additional Information
This is a full-time position, reporting to the Content Operations Manager for India.
This position is based at the Support Office in Bangalore, Karnataka, India.
Apply by sending in your CV in English as soon as possible, but no later than July 22, 2025. Due to data policies, we only accept applications through career page.
Global Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here
