About the Role
We’re looking for a strategic, articulate, and UX-aware Website Content Writer who can craft compelling, business-aligned content for both B2B and B2C websites. This is not just a copywriting role—you’ll be embedded in the website creation process, collaborating with designers and strategists, writing from wireframes, and owning the content journey from planning to client presentation.
If you understand how content, design, and business objectives intersect—and can write across industries with clarity and intent—we want to hear from you.
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Key Responsibilities
- Write clear, user-focused, and persuasive website content for both B2B and B2C audiences.
- Translate wireframes into effective content, working closely with UX and design teams.
- Participate in stakeholder discussions and discovery sessions to understand content goals.
- Develop a content strategy aligned with user journeys, brand voice, and business outcomes.
- Present your work to clients, confidently explaining decisions and iterating based on feedback.
- Collaborate on cross-industry projects—understanding business needs across domains like tech, healthcare, education, infrastructure, etc.
- Write with SEO fundamentals in mind: using keywords thoughtfully, understanding content structure, and optimizing for search intent
- Review and annotate wireframes in Figma and align content to UX structure and hierarchy.
- Ensure accessibility, tone, and messaging align with the brand’s design system and objectives.
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What We’re Looking For
- Demonstrated experience in writing website content for both B2B and B2C platforms.
- Strong understanding of UX processes and how content integrates into user journeys and wireframes.
- Ability to work across multiple industries, understanding diverse business models and user mindsets.
- Familiarity with Figma and comfort navigating content within live wireframes.
- Strong, confident communicator who can hold their own in client-facing roles.
- Solid grasp of SEO writing fundamentals—keyword placement, headers, meta structure, etc.
- Structured thinking and a defined process for planning, writing, and refining content.
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Nice to Have
- Experience writing for digital products or applications (UX writing).
- Exposure to generative AI tools for content ideation or rapid drafting.
- Comfortable working with spreadsheets and content tracking documents.
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What We Offer
- A collaborative team with strong design and strategy focus.
- Projects across diverse sectors and business types.
- Ownership of your work from planning to delivery.
- A flexible, curious, and quality-obsessed work culture.
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