Key Responsibilities:
1. Content Strategy & Planning
Develop and execute a content calendar aligned with marketing campaigns, project launches, and seasonal promotions.
Collaborate with design, digital, sales, and branding teams to identify content needs and opportunities.
2. Content Creation
Write and edit content for:
Project brochures, leaflets, flyers, and sales kits
Website pages, blog posts, and SEO landing pages
Social media posts, ads, captions, and reels
Emailers, newsletters, WhatsApp campaigns
Print ads, hoardings, and AV scripts
Create emotionally engaging, persuasive content that drives buyer interest and lead generation.
3. Digital Marketing Support
Work with SEO/SEM teams to develop keyword-rich content for improved search visibility.
Assist in writing Google Ads, Meta Ads, remarketing copy, and retargeting campaigns.
Support content development for property portals (e.g., 99acres, MagicBricks, Housing.com).
4. Brand Voice & Consistency
Maintain consistent brand tone across all content formats and platforms.
Uphold quality standards and proofread all copy for accuracy, grammar, and messaging alignment.
5. Market & Competitor Research
Analyze trends in real estate communication, buyer behavior, and competitor content strategies.
Use insights to craft relevant, customer-centric messaging.
Qualifications:
Bachelor’s/Master’s in Mass Communication, Journalism, Marketing, English, or related field.
3–6 years of experience in content writing, preferably in real estate, lifestyle, or digital marketing agencies.
Key Skills:
Excellent written and verbal communication in English (regional language proficiency is a plus).
Strong copywriting and storytelling abilities for both B2C and B2B audiences.
Familiarity with SEO principles, Google Analytics, and CMS tools (WordPress, etc.).
Attention to detail and ability to manage multiple deadlines.
Understanding of real estate buyer personas, project USPs, and lead generation funnels.
Job Types: Full-time, Permanent
Pay: ₹700,000.00 - ₹1,500,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
Expected Start Date: 21/08/2025
