1. Content Planning & Strategy
- Develop engaging content strategies aligned with Ideal Decor’s brand identity, target audience, and marketing goals.
- Plan monthly content calendars for social media, website, and offline promotions.
2. Content Creation
- Create high-quality written, visual, and video content for social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
- Write product descriptions, blogs, captions, and promotional copies highlighting furniture and interior solutions.
- Capture and edit photos/videos of furniture, showrooms, projects, and events.
3. Social Media Management
- Regularly post and update company’s social media handles.
- Engage with followers, respond to queries, and increase online presence.
- Monitor trends and create viral/relevant content for higher reach.
4. Branding & Promotion
- Ensure all content reflects Ideal Decor’s tone, design aesthetics, and premium positioning.
- Design creatives, brochures, and banners for online and offline marketing campaigns.
- Work closely with the marketing team to design campaigns for new product launches, festive offers, and exhibitions.
5. SEO & Digital Marketing Support
- Optimize website/blog content for SEO to drive organic traffic.
- Collaborate with digital marketing team on paid campaigns (Google Ads, Meta Ads, etc.).
- Track performance of posts and campaigns using analytics tools.
6. Market & Competitor Research
- Stay updated on interior design and furniture trends.
- Research competitor content strategies and suggest innovative ideas for differentiation.
7. Collaboration & Coordination
- Work with designers, sales, and project teams to create project showcase content (before-after visuals, client stories, walkthroughs).
- Coordinate with photographers, videographers, and graphic designers when needed.
8. Reporting & Improvement
- Analyze engagement metrics and report performance to management.
- Suggest improvements in content style, timing, and strategy based on insights.
Job Types: Full-time, Permanent
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Food provided
- Paid sick time
- Paid time off
- Provident Fund
Experience:
- Social media marketing: 1 year (Preferred)
- Content creation: 1 year (Preferred)
Language:
- Hindi (Preferred)
- English (Preferred)
Work Location: In person
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