Key Responsibilities
- Marketing Strategy & Leadership:
Develop, lead, and execute comprehensive marketing strategies to enhance brand visibility, customer acquisition, and business growth.
- Digital Marketing Management:
Oversee and optimize digital campaigns across SEO, SEM, Google Ads, Meta Ads, and Influencer Marketing to drive measurable results.
- Customer Acquisition & Retention:
Create and implement data-driven strategies for customer acquisition, engagement, and long-term retention.
- Consumer Insights & Market Research:
Conduct deep market analysis to understand consumer behavior, identify trends, and refine targeting and messaging.
- Performance Metrics Tracking:
Monitor and optimize key KPIs such as ROI, CAC, CLV, and Conversion Rates across all marketing channels.
- Team Building & Management:
Recruit, train, and manage a high-performing marketing team including specialists in content, social media, PR, and sales support.
- Leadership & Reporting:
Present clear marketing plans, campaign reports, and growth strategies to the leadership team and stakeholders.
Required Skills
- MBA in Marketing, Business Management, or a related field.
- Proven experience with digital marketing tools: Google Ads, Meta Ads, HubSpot, SEMrush, Canva, etc.
- Strong command over brand building, performance marketing, and consumer behavior analytics.
- Proficiency with data analytics tools like Google Analytics, Mixpanel, Tableau, or similar.
- Exceptional communication, team leadership, and creative problem-solving abilities.
Preferred Experience
- Prior roles as Marketing Manager, Brand Manager, or Growth Manager in startups or tech-driven product companies.
- Experience in consumer tech, beauty, salon, or FMCG industries is a strong plus.
- Demonstrated ability to scale marketing operations from early-stage to growth phase.
Job Type: Full-time
Pay: ₹20,000.00 - ₹122,538.68 per month
Ability to commute/relocate:
- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Required)
Experience:
- Consumer Tech / Beauty Tech / Startup: 5 years (Required)
Location:
- Pune, Maharashtra (Required)
Work Location: In person